Just got home from California.

I attended a marketing seminar that was about taking your
PASSION and turning it into a viable business and the trainer said something
VERY IMPORTANT that has always been at the crux of my training…

It’s ALL about the PASSION

And if you don’t have passion for something you will NEVER make
the moves you need to make in order to be successful.

It’s SO TRUE.

Every day I teach people simple, simple ways that they can become
profitable almost overnight.

And I watch the weeks go by without their taking action.

And I used to wonder why…

But now I know.

They are just not in a state of PASSION that will take them past their fears and distractions.

There will ALWAYS be work…

There will always be the kids…

There will always be the relatives…

There will always be lack of sleep…

There will always be PTA meetings and parent teacher night.

It goes on and on…

Never changes.

Yet some people manage to THRIVE around all these things while others
perenially use them as excuses.

Today it’s easier than EVER to build a buisness on a low budget.

Tools that caused thousands in the past are FREE.

Blogs are free, capture pages, voicemails, graphics, video hosting, software…

You can find virtually any tool you need for free and people can place themselves in

front of audiences of THOUSANDS very quickly yet they don’t.

WHY?????

It’s simple.

They haven’t found their passion.

And a person who has not found their passion and who is building a business

to “make money” is almost GUARANTEED to LOSE MONEY.

For without that passion there will ALWAYS be an excuse and/or a fear that keeps you from doing

what you need to do TODAY…

And tomorrow..and next week and next month.

And as time ticks by and one gets desperate they become the perfect prospect

for a so called “solution” that promises to fix EVERYTHING for you.

Out comes the credit card and yet NOTHING CHANGES.

Go through this cycle a few times and you are BROKE…

A causualty…

A STATISTIC.

This weekend I decided that I ONLY want to work with people who have found their

passion or are really ready to do the work in order to find it.

I’d rather make less money(which I won’t) than take in people who are scrambling around trying to find

“the answer” to their problems.

The answer is HARD WORK, ACTION and STUDY

and ten years experience tells me that the only ones that will go through

the pain are the ones that are SO PASSIONATE that NOTHING can stop them.

And me…I am at the stage of my career and life where MY PASSION is creating a legacy.

I’m looking for the people who are as I was 11 years ago.

I knew very little…absolutely nothing about marketing…

But in my heart I was DETERMINED to learn what I needed to learn and

BE who I needed to BE in order to make it.

As of September 1st 2010 I POUR myself into the people who show me this is who they are.

I am tired of the bickering, drama, and lack of follow through.

I am tired of the “I am confuseds” and the “no o0ne will help mes”

Don’t wanna hear another “I couldn’t because”

I want to hear I can and I will.

I want to see the work done so I can mold it…tweek it… groom it.

I am creating a calvalcade of ROCK STARS.

And the ONLY WAY to become a rock star is to WANT IT…BAD.

So to all of you that read this blog regularly and especially those of you who are

involved in the NETWORK…

Are you ready to find your PASSION???

Because without it….

Your success is doubtful.

With it…

Your success is GUARANTEED.

It’s like it was YESTERDAY…

I used to sit in those MLM meetings with such hope…such HUNGER

And they kept saying the same thing…

Talk to more people…

“It’s absolutely out of control!”

Everyone is moving up the marketing plan!!!

And yet there was NEVER an ounce of meat in those trainings…

Just hype and packaged stories that in the beginning got me all excited

But after a while I just felt like a loser and like there was something wrong with me…

Yeah I was making money but I was not getting that shiny new pin that they always told me I needed and I was just getting FRUSTRATED and I wished over and over that

Someone…ANYONE would tell me the TRUTH.

I wanted it HARD CORE..STRAIGHT UP…

Tell me what I need to do and I’ll do it!!!

And for the life of me I could not understand why they didn’t tell us…

They just kept giving us cotton candy FLUFF and a new product launch

every quarter to keep us excited.

Well today I understand that the reason they did that was that they made

MORE MONEY when they sugar coated everything.

The sales figures proved it…

Hype em up, make em cry, give em hope and they take their credit cards out…

Give em reality..show them what it takes and watch them RUN.

So why would a company or upline give the real deal if they knew it would

hurt their business???  Makes no sense..right?

Cause the ones that are hell bent and determined are gonna figure it out and

the rest are gonna fade away so might as get as much in sales from them as

you can before they go…

Yes..I know..sounds evil…but it’s not…It’s called BUSINESS…

And these guys were running BUSINESSES…as opposed to the cheering masses at the meetings who for the most part were running FANTASIES.

But me..I wanted a BUSINESS…

I was one of the ones BENT on figuring it out and that is what caused me

to start studying real marketing…

I started off with Joe Schroeder and Randy Gage and branched into Jay Abraham,

Dan Kennedy, Gary Halbert and many more.

I studied sales psychology, attraction, human triggers..

I became obsessed with direct response and bought up courses like crazy on eBay.

I consumed MASSIVE amounts of information before you could get all this free stuff on the net.

This was before YouTube…before the “free line” had been moved and before “attraction marketing” was called attraction marketing.

I wanted the TRUTH..I wanted it RAW..and I wanted it STRAIGHT…

And I got it.

Fast forward 7 years and today I work with marketers of all sorts…

Mostly home and small business owners.

I decided that as opposed to building another downline and needing to sugar coat stuff myself I wanted to help other people understand how to create successful businesses even on a shoestring budget like I had when I started out.

And true to my background I serve up my training HARD CORE.

I say it like it is and I don’t mince words.

And truthfully…I probably lose a lot of business because I do.

I suppose I hurt their feelings when I push their nose in the reality of their inactivity and excuses.

They get mad at me for saying what they NEED to hear as opposed

to what they WANT to hear…

Heck…

If I were to sugar coat it and then glaze it over….put it in an ebook or a DVD

I could sell a boatload and get some new diamonds or something (to make up for the stupid MLM pin I never got)

But I just can’t do it.

Me…I wanted it HARD CORE…

So I like to teach people like me–the ones who say PUSH ME…Give it to me STRAIGHT.

And yes…sometimes I lose a few along the way.

But in the end the reward is so rich to me as the ones that are left THRIVE.

Nature sorts…

That is what she does.

Not everyone is meant to have a successful home business.

Not everyone is meant to make six figures and above.

Not everyone is gonna do the do.

And the longer I sugar coat it is the longer it takes for them to

either learn the ropes and get to their goal or figure out that they are dumping money and to move along.

My goal is to either pull someone ALL THE WAY IN

Or push them ALL THE WAY OUT

Because the worst thing I see in this industry is families destroyed by debt incurred

during the quest for a successful business.

Purchase after purchase in the name of the fantasy while the underlying thought process stays the same is a recipe for DESTRUCTION.

I see it every day.

So I ask you…

Do you want it HARD CORE

or so you want it

SUGAR COATED

Are you willing to accept that the biggest thing you need to conquer is your own

thought process?

Are you willing to spend more time studying PEOPLE than hits, clicks and analytics?

Are you willing to THINK???

Most won’t you know…

I run classes and I pose a dilemma to the group…

An exercise…

I say…ok…here’s the situation…what do you do…

Give me three plausible solutions to the problem…

And I wait for the answers…

And there is almost always SILENCE.

Why???

Because you were taught in elementary school that there is ONE answer

And you bought into that.

And for the rest of your life you were domesticated and TRAINED not to THINK.

And as long as you can not THINK and stand on your wits a six figure home business is NOT an option for you…DONE DEAL.

It’s survival of the fittest…

Law of the Jungle out here…

That’s the TRUTH…

And in the end…

It is your environment and who you choose to study with that will make all the difference for you.

And it doesn’t need to cost an arm and a leg.

And you need to start as a freshman and work your way up.

Starting in senior classes when you are a freshman is setting yourself up for FAILURE

as is staying in a freshman class (cause your friends are there) when you are ready to MOVE UP.

Right now there is a REVOLUTION going on in the home business industry and I am sure ten years from now we will look back at 2010 as a pivotal time.

I am just not sure yet whether we will look back at it as a time of genesis or a time of

destruction…The internet has leveled the paying field for us…

Anyone can have their message EVERYWHERE in a matter of weeks…

And that thrills me and scares me at the same time as there are SO MANY people

spreading information that is just not accurate.

And this is where we come FULL CIRCLE…

Do you want it HARD CORE…

Or do you want it

SUGAR COATED?

Have you found a mentor you can actually speak to

or are you wandering the net listening to anyone with a good pitch on a video.

Are you set up to receive and run and actual business or are you wishing on a star?

Have you figured out how to work within your budget and parlay your profits or are you burying your family in debt and despair?

These are the questions I DARE to ask…

As a coach, as a teacher, as a friend….

It’s time to answer these questions and GET REAL.

It’s time to grow up.

And it’s time to make your dreams REAL.

There has never been a time like today to do it.

The question is WILL YOU?

Or will I see you as roadkill on the side of the road in 2012?

That choice is up to you my friend.

Time to decide…

And last time I’ll ask..

Do you want it HARD CORE

or do you want it

SUGAR COATED???

When It’s Time…

It’s Time

And how do you know when that moment has come?

When it’s not about a buck…it’s about FREEDOM

It’s when a want turns into a need…
When a need turns into a passion..
And when that passion turns into an OBSESSION

And most of all…

It’s when you realize and acknowledge that the only thing
stopping you…

Is YOU

Success in a home business is not about a program or a pay plan
but self control and personal responsibility.

Do You Have A Motivation Problem?

Check out this audio and you will EXACTLY how to fix that situation.

Here is the audio of my July 16th conference call.

It is all about why good people…honest people…smart people
FAIL at their hone businesses.

There is a REASON why…

And I bet you never thought about it.

If you have been struggling…

Please listen to this.

You will be redeemed.

Afterwards…

If you would like the 2 cd set mentioned…

You can go grab it at www.BuyChaosToCash.com

Once you get it…

Give me a shout…

Email me at Diane@DianeHochman.com and we’ll chat.