It’s like it was YESTERDAY…
I used to sit in those MLM meetings with such hope…such HUNGER
And they kept saying the same thing…
Talk to more people…
“It’s absolutely out of control!”
Everyone is moving up the marketing plan!!!
And yet there was NEVER an ounce of meat in those trainings…
Just hype and packaged stories that in the beginning got me all excited
But after a while I just felt like a loser and like there was something wrong with me…
Yeah I was making money but I was not getting that shiny new pin that they always told me I needed and I was just getting FRUSTRATED and I wished over and over that
Someone…ANYONE would tell me the TRUTH.
I wanted it HARD CORE..STRAIGHT UP…
Tell me what I need to do and I’ll do it!!!
And for the life of me I could not understand why they didn’t tell us…
They just kept giving us cotton candy FLUFF and a new product launch
every quarter to keep us excited.
Well today I understand that the reason they did that was that they made
MORE MONEY when they sugar coated everything.
The sales figures proved it…
Hype em up, make em cry, give em hope and they take their credit cards out…
Give em reality..show them what it takes and watch them RUN.
So why would a company or upline give the real deal if they knew it would
hurt their business??? Makes no sense..right?
Cause the ones that are hell bent and determined are gonna figure it out and
the rest are gonna fade away so might as get as much in sales from them as
you can before they go…
Yes..I know..sounds evil…but it’s not…It’s called BUSINESS…
And these guys were running BUSINESSES…as opposed to the cheering masses at the meetings who for the most part were running FANTASIES.
But me..I wanted a BUSINESS…
I was one of the ones BENT on figuring it out and that is what caused me
to start studying real marketing…
I started off with Joe Schroeder and Randy Gage and branched into Jay Abraham,
Dan Kennedy, Gary Halbert and many more.
I studied sales psychology, attraction, human triggers..
I became obsessed with direct response and bought up courses like crazy on eBay.
I consumed MASSIVE amounts of information before you could get all this free stuff on the net.
This was before YouTube…before the “free line” had been moved and before “attraction marketing” was called attraction marketing.
I wanted the TRUTH..I wanted it RAW..and I wanted it STRAIGHT…
And I got it.
Fast forward 7 years and today I work with marketers of all sorts…
Mostly home and small business owners.
I decided that as opposed to building another downline and needing to sugar coat stuff myself I wanted to help other people understand how to create successful businesses even on a shoestring budget like I had when I started out.
And true to my background I serve up my training HARD CORE.
I say it like it is and I don’t mince words.
And truthfully…I probably lose a lot of business because I do.
I suppose I hurt their feelings when I push their nose in the reality of their inactivity and excuses.
They get mad at me for saying what they NEED to hear as opposed
to what they WANT to hear…
Heck…
If I were to sugar coat it and then glaze it over….put it in an ebook or a DVD
I could sell a boatload and get some new diamonds or something (to make up for the stupid MLM pin I never got)
But I just can’t do it.
Me…I wanted it HARD CORE…
So I like to teach people like me–the ones who say PUSH ME…Give it to me STRAIGHT.
And yes…sometimes I lose a few along the way.
But in the end the reward is so rich to me as the ones that are left THRIVE.
Nature sorts…
That is what she does.
Not everyone is meant to have a successful home business.
Not everyone is meant to make six figures and above.
Not everyone is gonna do the do.
And the longer I sugar coat it is the longer it takes for them to
either learn the ropes and get to their goal or figure out that they are dumping money and to move along.
My goal is to either pull someone ALL THE WAY IN
Or push them ALL THE WAY OUT
Because the worst thing I see in this industry is families destroyed by debt incurred
during the quest for a successful business.
Purchase after purchase in the name of the fantasy while the underlying thought process stays the same is a recipe for DESTRUCTION.
I see it every day.
So I ask you…
Do you want it HARD CORE
or so you want it
SUGAR COATED
Are you willing to accept that the biggest thing you need to conquer is your own
thought process?
Are you willing to spend more time studying PEOPLE than hits, clicks and analytics?
Are you willing to THINK???
Most won’t you know…
I run classes and I pose a dilemma to the group…
An exercise…
I say…ok…here’s the situation…what do you do…
Give me three plausible solutions to the problem…
And I wait for the answers…
And there is almost always SILENCE.
Why???
Because you were taught in elementary school that there is ONE answer
And you bought into that.
And for the rest of your life you were domesticated and TRAINED not to THINK.
And as long as you can not THINK and stand on your wits a six figure home business is NOT an option for you…DONE DEAL.
It’s survival of the fittest…
Law of the Jungle out here…
That’s the TRUTH…
And in the end…
It is your environment and who you choose to study with that will make all the difference for you.
And it doesn’t need to cost an arm and a leg.
And you need to start as a freshman and work your way up.
Starting in senior classes when you are a freshman is setting yourself up for FAILURE
as is staying in a freshman class (cause your friends are there) when you are ready to MOVE UP.
Right now there is a REVOLUTION going on in the home business industry and I am sure ten years from now we will look back at 2010 as a pivotal time.
I am just not sure yet whether we will look back at it as a time of genesis or a time of
destruction…The internet has leveled the paying field for us…
Anyone can have their message EVERYWHERE in a matter of weeks…
And that thrills me and scares me at the same time as there are SO MANY people
spreading information that is just not accurate.
And this is where we come FULL CIRCLE…
Do you want it HARD CORE…
Or do you want it
SUGAR COATED?
Have you found a mentor you can actually speak to
or are you wandering the net listening to anyone with a good pitch on a video.
Are you set up to receive and run and actual business or are you wishing on a star?
Have you figured out how to work within your budget and parlay your profits or are you burying your family in debt and despair?
These are the questions I DARE to ask…
As a coach, as a teacher, as a friend….
It’s time to answer these questions and GET REAL.
It’s time to grow up.
And it’s time to make your dreams REAL.
There has never been a time like today to do it.
The question is WILL YOU?
Or will I see you as roadkill on the side of the road in 2012?
That choice is up to you my friend.
Time to decide…
And last time I’ll ask..
Do you want it HARD CORE
or do you want it
SUGAR COATED???
diane hochman
