I don’t drive a fancy car…

I live in a regular house (nice but not fancy)

Don’t have “hair and make up sessions”
And often times you can STILL find me cooking dinner with a headset on
so I can help people at the same time I care for my family.

I haven’t shot a video on the beach in California…not even once…

In fact…

I don’t have a SINGLE fancy video.

They’re pretty basic…

I just sit where ever I am and say what I need to say…

That’s it.

Me..I’m just a regular girl who cracked the code.

Yup..I figured out how the money is made.

And I am willing to bet that if you are reading this…

That’s who you are too.

Just a regular person who got involved with a network marketing
or a home or small business cause you wanted to make some extra money
or you wanted to do something really unique with your life so you needed
some extra cash to make it a reality.

We’re talking a couple a thousand a month for starters.

Right?

A couple a grand would probably get you on the road to what you want.

Yup…

I know your type.

I’m just like you….

And you really should know that there are MILLIONS of us.

People who are not looking to set up VIDEO STUDIOS in their homes to
try to appear like we are HOLLYWOOD STARS.

People who don’t want to write articles just because they contain the right
traffic driving keywords but would rather express a cool thought or idea.

People who just want to help some other people and earn a right living

Yet somehow everywhere you look we don’t see any ads or capture pages that offer this…

We see hot sports cars and beaches…

Mansions and yachts

And for the life of me I have NEVER understood WHY people go for this stuff….

Why  people get SO caught in it?

Oh sure…

Part of me understands…

I lived it when I was trying to lose weight.

I used to be severely obese.

And what I call a DIET INDUSTRY VICTIM

I never wanted a sensible plan that over time would product me the results I wanted…

OH NO…..

I wanted THE MAGIC PILL that would make me skinny overnight…

So I bought every supplement, lotion, potion, dvd set and expensive exercise jungle gym out there.

I racked up THOUSANDS of dollars in debt before I figured out that the answer was in ME

Ten years and a hundred pounds later I am a testament to that.

So I guess I was WAY lucky when I got involved in a home business because I
had already been through the “trying to buy success” phase of my life.

And I was not romanced by the sexy images that the industry flung at me…

I wasn’t looking to drive a Maserrati (can’t even spell it!) or become famous…

I just wanted to make $100 that week.

AND I DID…My very first week.

Maybe cause I didn’t get caught up in all the hoopla

But instead focused on what I already knew.

We all know how a store works…right???

The little local mom and pop store in your neighborhood…

They know their clientele…

They know what they like to buy…

AND THEY STOCK IT!!!

Holy Cow…what a novel idea…

Know your prospects and have what they want to buy!!!

Pretty basic..right???

Once I conquered that and decided to study marketing a bit
I figured out that fancier businesses just kept A LIST of their prospects and
customers and MAILED THEM STUFF to show the people all the cool new things
they had to help them out (EG: LL BEAN, The Sears Catalog ETC)

So like the simple minded girl I am I did the same thing…

Kept a list…and mailed them stuff to show them what I had to help them out…

And lo and behold…people bought MORE STUFF.

Then I got wild and crazy and decided to try it on the internet…

Treat people great…get to know what they want to buy…

Keep a list of em…

And mail (in this case email) them stuff to tell em how I can help em out.

TAH DAH!!!!!

Not a single fancy video needed.

No hot cars or bikini clad chicks (believe me..you DO NOT want me in a bikini)

No beaches…no McMansions…No exotic locals (well my backyard IS kinda cool)

Basically I just used plain old COMMON SENSE.

And here’s the KOOKY PART…

People will LISTEN to you if you make sense.

(Looking for “like minded individuals who share desire to create mutually beneficial entrepreneurial
relationships” DOES NOT MAKE SENSE in the real world –or on Facebook for that matter!)

I am talking when you actually MAKE SENSE…

Do you get that???

Truly get that???

And when you do make sense you don’t need any of that fancy marketing junk.

Heck…I barely spend a dime on advertising…

NO KIDDING.

It’s just all energy…vibe and a lotta commons sense and PEOPLE SKILLS

So before you go out and invest in the next “MAGIC PILL”
(and let me be the first to say that MANY of the training products out there are TOP NOTCH)

PLEASE O PLEASE stop and think for a minute.

And consider…

Could it be that you have known the answer all along???

Chances are the answer is YES.

And once you find that answer INSIDE OF YOU…

Rock and Roll….

Hire the video guy…

Go to Hawaii and shoot your heart out…

Get all fancy dancy and maybe even color your hair for the launch videos.

GO FOR IT.

But I just wanted to let you know that you need NONE OF THAT to have your first
$2 to $10k month.

I make that many times over and I still haven’t upgraded…

Heck…

I didn’t have this snazzly wordpress blog until recently…

Believe it or not I was making money hand over fist with BLOGGER…some Squidoo lenses, a few Hub pages
and some HANDWRITTEN post cards…

TRUE!!!

And you can too.

Don’t let all the glitz and glamor make you forget who you are and what you ALREADY KNOW.

As my mentor says…

You don’t have to get it right…you just have to get it going.

And like a dork I believed him when he told me I could start with all HOME MADE stuff.

Still use most of it to this day.

Cause think about it…

In all the hustle bustle out there…

When is the last time you got a handwritten post card with a scratch and sniff
sticker from a company…

Probably NEVER…

Yet my folks find them in their mailboxes all the time.

And that’s about as SLICK as Diane Hochman gets!

So don’t expect any fancy videos from me too soon…

No launch sequences…

No fancy capture pages…

No graphic designs

Just lil ol ME

And ten years worth of home business knowledge …

Reaching out my hand to you.

And saying…

BEGIN WHERE YOU ARE

Cause you are PERFECT right now…

And you’re only gonna get better…

How do I know???

Cause I BELIEVE in YOU

I BELIEVE in the industry

And I BELIEVE in possibilities.

And I believe in crappy home made videos that SAY SOMETHING.

And that’s why I don’t have any fancy videos

And chances are I never will.

The other day I did a video…

I said there was a home and small business revolution going on…

You can see it HERE

And there totally IS…

The winds are blowing…

Things are changing and people are getting SMARTER

You see…

All it takes is a little INFORMATION to change the world.

Gutenberg invented the printing press and BOOM…

The world changed…information was flowing…

Newspapers…radio…television…the internet…

All created information flow and with each innovation

Society TILTED because people were becoming more informed.

Why the backlash after Vietnam but not WWII or Korea???

Because people could SEE what was going on…

Right in their living room…

In living color.

And today the same thing is happening in the home business world.

A few marketers have pulled back the curtain and for the FIRST time the little guys

are SEEING what has been going on for DECADES.

And I can’t blame people for wanting MORE

Finally they are able to see how it is done…

And people want to do it too…

And they are buying information products in DROVES to

learn more and more with the dream of creating MILLIONS

ONLY ONE PROBLEM

Along with the millions comes HEAVY responsibility.

Always has.

And no one is talking about that.

Think about it…

What kind of responsibility did Dexter Yaeger carry to build an organization of that size?

What did Mark Hughes go through to build Herbalife?  Mary Kay?

What did Mike Dillard do to create his empire?

I watched him.

I remember when Magnetic first came out as a product for him MLM team.

I saw him build brick by brick over many years.

Building something like he did is HARD.

It’s not all milk and cookies with a few marketing funnels thrown in.

The people who build these companies did some very specific things and studied some

very specific business concepts.

They were not part of a “tribe” and they did not spend their days writing blog posts

or researching key words to get their article ranked.

(And for the record…I am NOT mocking my colleagues who sell info on these topics or do these activities

and you will see why in a minute so don’t jump to conclusions)

Building large organizations, membership programs, info product companies etc

is about making a decision to take on a HUGE responsibility…not only for the

running of the company but for the education of the masses.

And I SALUTE each and every one of my colleagues who has made the choice

to carry that burden.

You are amazing people and amazing instructors and BRILLIANT business people.

They have the privilege of impacting thousands and the excitement of making A LOT of money.

And also the responsibility of running affiliate payments, payroll, handling employees..media buys,

TAXATION issues(huge changes coming for 2010) etc

They have to know it all or hire people who do.

They are not toodling around making amateur videos at Starbucks <LOL>

They are running CORPORATIONS around a board table (and occasionally a ski slope..

But that’s another story)

I just really want you to UNDERSTAND what’s involved.

I want you to be CLEAR on what these guys do.

And then there’s me.

That’s just not what I want.

People ask me all the time…

Diane..when are you gonna  _______

You really should  __________

You’d make a fortune if you  ___________

And I giggle.

Yes…I have studied all of this great stuff.

YES…because of it I make great money and enjoy a great lifestyle.

I get to travel…teach and do all the stuff I LOVE.

But here’s the deal…

I have a 17 year old daughter.

I have ONE YEAR LEFT before college.

I have a 14 year old daughter…

Only a few years left with her as well.

And I figure if I can make a lot of money while playing and having fun

with them…

I’ll pass on the millions.

At least for now.

Who knows…

I have the rest of my life to figure it all out…

And maybe someday I will want that.

But not now.

I got into all of this for FREEDOM.

And that is what I got.

And that is what I teach.

How to build a list of people who fall in love with you and buy stuff from you.

That’s about it.

I could care less about big organizations…

I have a ton of little ones.

I could care less about key words…

I know how to attract a crowd on my own (I was taught by a street performer of all things!)

I could care less about hits, click and analytics…

My phone rings off the hook.

What I care about it PEOPLE

And teaching a few what I figured out.

How to really be a stay at home mod, dad, artist, musician (or whatever you do)

and make a GREAT BUCK.

So if you hang around me and are looking for more..

SORRY.

That’s all I got.

If you want MORE…

I can tell you who to go see.

Some of my esteemed colleagues who are just freeken smarty pants

when it comes to all of this.

But I am not that.

Cause I was the MORON who sat in the Herbalife training (my first biz op) in 1999

and believed them when they said it was Fun, Simple and Magical.

And it IS!

Just not the way they taught it.

But the way I figured it out.

And shortly I will open a home for those of you that fell like I feel and

want what I wanted.

A LIFE and some money to live it with.

But at my house there is no payout…no affiliate program..no commissions

You don’t need them from me as when I get done with you you will see money EVERYWHERE.

It’s all around you.

You just need to put your hand out and the money will drop in…

SERIOUS!

ME…

All I have is simplicity

Just a community of GREAT PEOPLE and HELP…

Hands on..not 1000 people with you on the wrong side of a webinar banging your head against the wall.

Real live help…for a reasonable price.

And tools to help you do what you need to do.

That’s it.

That’s what I have wanted to build for those that need it.

And coming soon..

That’s what well have.

Sunday is Mother’s day.

And like every other year my kids are planning something
wonderful…

Could be breakfast in bed…

Could be a special dinner…

Maybe they will bring flowers…

Every year it’s different and every years it’s lovely.

And maybe if you know me you can feel me beaming right now
as I write this…

I am so proud of my two daughters and love them beyond words.

But here I am on Facebook on my business page and I would be remiss
if I didn’t mention the other kind of motherhood I have experienced.

It has been my ‘business motherhood”

And over the last 10 years I have had the pleasure of being a role model
for many many people who were seeking to build strong small and home businesses.

And like any parent…

I have SCREWED UP at times.

Not leading the way…

Not keeping discipline…

Being a bit too lax when people needed direction.

Sometimes cause I was too lazy…

Sometimes cause I was too tired and

Sometimes cause I just couldn’t manage other people
cause I was struggling to manage myself.

But once in a blue moon I got it right

Just like with my kids…

And once in a while you have a moment…

A VERY special moment when you find yourself beaming from ear to ear
with pride as you watch one of your kids hit a benchmark and do something
that not very long ago you weren’t quite sure they would figure out.

This is one of those times when I look at a bunch of “my kids”

Growing and learning and DOING.

So proud to be associated with everyone…

And you guys know who you are!

But today one “kid” in particular stands out.

Kristen Darkenwald

Who last week hit levels in her marketing career that made me sigh with delight.

Now I’d like to take some of the credit for it…

As I have had the pleasure of helping “bring her up” in the industry…

But I have to tell you the truth…

Kristen was gonna go…

One way or the other

(kinda like I knew I was gonna go way back when…)

And me…

I was just lucky enough to be one of the ones selected from
the myriad of people she could have worked with to help guide her through.

Now some of you are wondering…

What did she do???

Did she recruit a ton of people???

Did she make a boatload of money???

Did she create a new product???

You know what…

That’s irrelevant…

(But lets just say it was REALLY good!)

What matters is that SHE DID IT

And what I want her to know is that I am SO DARN PROUD OF HER

This Mother’s Day I celebrate the joy I have in being a mother…

And realize that with my business I get to live that feeling of motherhood
over and over again as I watch a ‘toddler” turn into a “kiddo” into a
“teenager” into an “ADULT”

A marketing ADULT

A home/small business professional

It is my honor to help people live a life of freedom…

To keep parents home with their kids…

Artists and musicians doing what they were born to do..

And people everywhere out of lives of BONDAGE

That’s what I do..

And now dear Kristen…

You are grown up…

And it is time to take on more and more children

It is time for MOTHERHOOD for you.

Some will be wayward

Some fresh

Some will delight you and

Some will make you cry…

But I know in my heart that someday soon
you will feel what I feel today…

And that role young woman…

You were BORN FOR.

In this video I discuss a really important concept for home and small business owners.

You need to lose the agenda in order to achieve the outcome.

Anyone who has a small or home business who is looking to build a bigger list and make more sales has to grasp this concept which is sometimes hard because it seems counter-intuitive.

Internet marketing is all about list building and in order to grow a list you must SERVE the prospects and make sure that they can not smell your sales agenda from a mile away.

If they do they will be gone QUICK

The mp3 I mention in this video can be downloaded at

http://www.siteproweb.com/polarization/

This is a clip from one of my multi hour open houses I do once in a blue moon.

In it I explain how I work my circle of influence and even live prospects on a call.