What is edification and how can learning how to do it make you more money in your home business?

Check out this training and incorporate this critical skill into your daily routine.

Here’s another Drive Time With Diane quick clip where I talk about how you can Shake Your Groove Thing and get people to follow you.

Building your energy and attracting people through it is totally the way to take your business to the next level.

2007…

Almost 5 years ago.

Long before I was ever on the cover of Better Networker.

Long before I spoke at No Excuses and Live the Dream…

I spoke my world into existence.

I begged my mentor to let me get on HIS conference line
and speak to HIS audience…and I spoke my world into existence.

I spoke like I WAS the leader.

I spoke like I had a million people listening to me.

I spoke like I was a QUEEN when in reality I was
just a little more than a peasant.

I ran my mouth and I let everything in me fall from my lips.

I spoke my world into existence.

What are YOU letting fall from your lips?

Greatness or mediocrity?

Do you inspire?

Do you lead?

Or do you…like the myriad of others in the sea of the home business world…

SEEK…

And

Question…

And tell people with your very breath that you are NOT their leader?

That you are NOT the one to follow.

Think about it.

Would you like to hear that audio?

Would you like to hear young Diane Hochman in 2007
letting it rip?

Can you ignore the books and cds I am referring to as they are no longer available and just LISTEN to the spirit in me?

If so…Go HERE to get your audio.

And witness me speaking my world into existence.

Put in your name and email to get the audio…

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Here’s a clip from a live event I did a few months ago.

A lot of people get caught up with the fact that they are a new marketer and that so many people SEEM to have more experience and skill than them.
The irony of this is that the only way to get experience and skill is through DOING and if you are focused on what you don’t know versus what you DO know you can never get to where you want.

This clip explains how a NEWBIE can compete in a competitive marketplace and in the end become a PRO.

I did my first ever LIVE streaming broadcast tonight.

And believe it or not I didn’t screw it up!!!

We had a great time and talked whole lot of marketing (once we settled down!)

Check out the replay and leave me a comment…let me know if you think we should do these more often.

I sent this to my list…

Sometimes I go into full blown PASSION…

I want to help people SEE how things work sop bad at times I LOSE IT.

But often when we LOSE IT the truth comes out…

You decide…

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Here’s a reply of the Attraction Marketing Webinar from Monday September 19th.

Here’s a quick half hour listen that will totally change your perspective on internet marketing gurus and how you are conducting business.

So often people fall into the blame game and spend YEARS contemplating what is wrong with all the successful people instead of becoming successful themselves.

Listen…and leave me a comment with your thoughts.

I don’t know if this is still the case, but when I was growing up there were hundreds of commercials on television for phone and mail order products.

They were fun to watch.  They seemed to follow a similar formula.  First they would present a problem.  Someone wanted something, or was scared of something, or was in trouble.

Then it presented a product or service that would fix the problem they showed.

Then they would show a “consumer” enjoying it.  It might have been a really good drive with new golf clubs. Or it could have been a dip in the pool of the retirement community a celebrity was pitching.

It often seemed like it was an older couple sitting at a kitchen table, enjoying the peace of mind that came with their new life insurance policy.  I think they still run those commercials!

It makes sense.  If there is a formula, don’t mess with it.  Keep using it until it stops working.  Then play around until you find something better.

But if you watched those commercials and were paying attention, you usually noticed one other thing…

They didn’t ask for the sale….at least not directly.

They asked you to call a phone number and ask for a free brochure about the product.

As a marketer, I now understand what they were doing.  Asking people to make a big investment at the beginning of a sales process is a bad idea.  They haven’t built a relationship with you, or the product.  They haven’t “sold themselves” on the need for it.

But asking them to obtain some free information is the beginning of a commitment.  Notice how they usually used the words, No Risk when describing this action.

And not only that (this was my favorite part), they would usually show someone – again, often an older person – asking the operator to send that free brochure.  The operator always had a friendly smile and would say, “Right away, Sir!”

Get it?  When you start the process, you get respect and esteem.  You get someone who will serve you.

Safe, and reliable.

And you begin the process of selling yourself on the product.

Not to mention the fact the company now has your address and/or phone number, and can market to you over and over.

We very much do the same thing these days with capturing email addresses.  Google and other companies customize your advertising based on the websites you visit and the text of your emails.

But that is all part of the same process.  Going after the sale at the beginning of the process is for marketing goofballs.

Giving your prospects something to do that makes them feel safe and empowered is where the gold is.

Diane Hochman Training

It’s interesting that I’m writing this, because I’ve always written and talked about how it’s unethical, and just plain bad business to steal someone else’s prospect.

It’s interesting, because in this true story, I am the one who did the stealing.

It was eight or nine years ago.  My husband and I were just hitting our stride in terms of building an organization.  We were in the middle of a heavy duty advertising campaign…mostly offline.

Our efforts involved a lot of local advertising.  We concentrated most of our energy close to our home.  But I also became well known for my product results…I had gotten some great weight loss and health results from this company’s products.

My husband was never shy about letting his colleagues know I had entered the home business world.  One day, one of them called and told him she was contemplating getting involved with the company, but with a sponsor who lived about 100 miles away.  She had sent her a sample of the product, as well as an application to join the company.

This lady was not getting the product results she wanted, and told my husband.  He invited her to call me and review her use of the products, without any mention of the business.

The call happened a couple of days later.  I got her straightened out with her product usage.  It turned out she had contacted the woman who had sent her the products.  She guided her incorrectly.  We spoke about my story and the company itself.  At no point did I mention her working with me.  The company made it very clear they frowned on that kind of activity, and I try not to do things to people I wouldn’t want done to myself.

After a few days the woman called again and said she was ready to start the business…with me as her sponsor.  I discouraged her, and suggested she go back to the person who sent her the original materials.  She said she didn’t have confidence in this woman, and wouldn’t enter the business with her, even if I hadn’t shown up.

After thinking about it for a short while, I decided to accept her into my organization.  The other woman did not take the news well.  From what I understand, she left the company shortly thereafter.

This lady wound up staying with us for more than five years.  She maintained great products results, and although she didn’t become a significant earner, she did supplement her income and was introduced to a whole new world of prosperity consciousness.

Is this “stealing?”  Or is this positioning oneself in a place of authority and integrity, compared to someone else’s weakness?

Yes, we should always play fair.  But when a quality person is asking you work with them after making an informed choice, it’s the right thing for everyone involved to welcome them into your organization.

Play fair. Always.

And become the person others seek out.