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	<title>Diane Hochman Home And Small Business Development &#187; marketing</title>
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	<description>Striaght Up Marketing Advice for Home And Small Businesses</description>
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		<itunes:summary>Lead With Diane</itunes:summary>
		<itunes:author>Diane Hochman Home And Small Business Development</itunes:author>
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			<itunes:name>Diane Hochman Home And Small Business Development</itunes:name>
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			<title>Diane Hochman Home And Small Business Development</title>
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		<title>I&#8217;m Not Giving Away a Car&#8211;I&#8217;m Giving Away FREEDOM</title>
		<link>http://www.dianehochman.com/2009/09/im-not-giving-away-a-car-im-giving-away-freedom/</link>
		<comments>http://www.dianehochman.com/2009/09/im-not-giving-away-a-car-im-giving-away-freedom/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 02:25:02 +0000</pubDate>
		<dc:creator>Diane</dc:creator>
				<category><![CDATA[Diane's Thoughts]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mlm recruiting systems]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[self love]]></category>
		<category><![CDATA[sweepstakes]]></category>

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<p>Marketing&#8230;</p>
<p>It&#8217;s a beautiful thing.</p>
<p>Know what the definition of marketing that I was<br />
taught by my mentor is???</p>
<p>Marketing= PREPARING SOMEONE TO BUY</p>
<p>Stop and think about it&#8230;.</p>
<p>That&#8217;s exactly what it is&#8230;</p>
<p>It&#8217;s not selling..</p>
<p>The website sells, the 24 hour operator sells, the MLM presentation sells</p>
<p>The marketing is the act of GETTING THE PERSON to the sales mechanism.</p>
<p>That&#8217;s what we all strive to learn to do&#8230;MARKET.</p>
<p>We are all professionals and hopefully by now you understand the basics of all this stuff.</p>
<p>So when you hear that an organization is giving away cars&#8230;or trips or whatever..</p>
<p>Your alarm needs to go off&#8230;</p>
<p>And you need to realize&#8230;</p>
<p>They are MARKETING to YOU.</p>
<p>Attracting you with a PROMOTION.</p>
<p>And as I said above</p>
<p>Marketing= Preparing someone to buy</p>
<p>The person being prepared to buy in this case is YOU!!!!</p>
<p>You are being massaged&#8230;</p>
<p>Coated up with oil&#8230;you are being gotten all SLIPPERY</p>
<p>So you can slide right into the sale.</p>
<p>And many people will be SO DARN EXCITED that they will shout about<br />
the promotion from the mountaintops&#8230;there by creating even<br />
MORE sales for the organization&#8230;and they will do all of this BEFORE THEY QUIT<br />
because once the excitement is over and once the car is gone&#8230;what will their motivation be?</p>
<p>All this is great&#8230;has gone on for a zillion years&#8230;</p>
<p>Nothing boosts McDonalds sales like then they do the Monopoly promotion<br />
and give away a MILLION DOLLARS&#8230;</p>
<p>Nothing boost a show&#8217;s rating better than a CASH PRIZE</p>
<p>Look around&#8230;the sweepstakes thing is HUGE and pretty much every<br />
major consumer corporation uses this tactic to boost SALES</p>
<p>But here is my question to YOU&#8230;</p>
<p>When will you get so excited about YOU and YOUR BUSINESS<br />
that you will shout from the mountaintops?</p>
<p>When will you be SO DARN JACKED about what you have in your hands<br />
that you don&#8217;t need a promotion to get you to move???</p>
<p>When will you decide to go get YOUR FREEDOM?</p>
<p>No car is gonna fix your problem&#8230;</p>
<p>No sweepstakes is gonna get you a full time living from home.</p>
<p>So me&#8230;</p>
<p>Nope&#8230;</p>
<p>I won&#8217;t be giving away a car anytime soon&#8230;</p>
<p>Maybe some twizzlers or a box of Froot Loops for fun&#8230;</p>
<p>But other than that&#8230;</p>
<p>I only wanna work with people who are SELF MOTIVATED and<br />
who WILL NOT BE DENIED.</p>
<p>I&#8217;m not giving away a car&#8230;</p>
<p>I&#8217;m giving away the secrets to how I found FREEDOM&#8230;</p>
<p>Without SEO</p>
<p>Without hits, clicks, and analytics</p>
<p>Without press releases(never done on in my life)</p>
<p>Without a $1500 blog (after TEN years just got a fancy one a month ago-cost=$247)</p>
<p>And WITHOUT spending 24 hours in front of the computer.</p>
<p>This is what I got&#8230;</p>
<p>And NO&#8230;it&#8217;s not sexy.</p>
<p>And maybe a few of my friends and colleagues will be mad at me for writing this</p>
<p>But I know in my heart that there is another parent out there that wants to be<br />
with their kids SO BAD that they are willing to figure this out.</p>
<p>Another person out there who can not be locked in a job for another year<br />
because the are called to something more.</p>
<p>That was ME&#8230;I had to do something or I was gonna die inside.</p>
<p>I wasn&#8217;t looking for a buck&#8230;</p>
<p>I was looking for a LIFE</p>
<p>If you can hear what I am saying&#8230;</p>
<p>If this sounds like you&#8230;</p>
<p>Then I KNOW it is about so much more than money in your case.</p>
<p>It&#8217;s about LIFE.</p>
<p>And in the end&#8230;I suppose that is what I market&#8230;</p>
<p>Not a hot car give away, a recruiting system, a fruity juice, skinny pills, </p>
<p>Or any of that other stuff.</p>
<p>I market LIFE</p>
<p>So according to my formula&#8230;</p>
<p>Which is Marketing=Preparing To Buy</p>
<p>Then in the end&#8230;</p>
<p>What I am really doing is preparing YOU to buy into YOUR LIFE</p>
<p>This is my calling.</p>
<p>I&#8217;ve been doing it for 10 years&#8230;</p>
<p>I&#8217;ll do it for 20 more.</p>
<p>If I can help you find the power inside of you&#8230;</p>
<p>Because you know it&#8217;s there&#8230;</p>
<p>Then let me know.</p>
<p><script type="text/javascript" src="http://forms.aweber.com/form/26/1763969426.js"></script></p>
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