This is a video I cut in 2009 that teaches and extremely important lesson that you can apply TODAY in order to earn more money in your home business.
Most people set themselves up for struggle by focusing in the wrong place and it just doesn’t need to be that way.
One of the first things I learned in my home business career.
Facts tell. Stories sell.
At first I didn’t like that phrase. It made me feel like I was trying to hide something. That I was manipulating the truth.
Then I realized that was more about my insecurity than anything else.
Facts make us feel safe. We can always go back to knowing how much Vitamin B 12 there is in this pill, or how much protein there is in this shake. We can always tell you how much you’ll save with this vacation plan.
Problem is, that information doesn’t stir the emotion in people. It might make us feel like we’re standing on solid ground. But it doesn’t shake up the person or people we’re dealing with.
It’s simple. Think back to what got you started in whatever company you’re in. Yes, you probably sat down, crunched numbers, did a careful analysis of the products, the marketing plan, etc. You probably had a talk with your significant other about whether or not this was the right thing.
But what brought you to the point where all those things happened was the EMOTION behind the stories. The testimonials. The results. The energy of the people who crossed the stage, or got on camera.
The tears of joy from that person who lost fifty pounds. Or who was able to throw away their asthma inhaler. Or who could afford to send their daughter to college. Or who finally got to take their family on vacation. Or who was able to get his wife a proper wedding ring after 20 years of marriage.
See? You’re instantly putting yourself into those situations. You’re imagination is going, and I’m not even prospecting you on a product or business opportunity!
It’s just who we are. Advertisers know this. It’s why they don’t recite all the facts about their products. They show you the emotion of the people using them. They’re showing you people with a problem, and how the product or service solved it.
Then they use the facts to validate it. But the facts aren’t the star of the show. The EMOTIONS are.
It’s OK to use emotion to promote what you do. Just as long as you tell the truth and stay in integrity.
Emotion is what drives us. Seeing people who have what we want and showing them how they can do the same thing is how we get most of the good things we have.
Respect the facts. They are your friend.
But if you want to share your business with others in a meaningful way, lead with the stories.
Ever play hopscotch when you were a kid?
Remember?
You had to go right down the board working your way up and down without stumbling?
You had to keep your feet in the box and not loose your balance.
And you couldn’t skip the process of tossing the stone into each and every box.
You couldn’t just throw the stone in the top box and skip all the others.
You had to go in ORDER.
It was fun.
We played practically every day in elementary school.
And even if you are a guy and hopscotch wasn’t your thing…
You know what I talking about…
We see stuff like this everywhere in life….
We all learned when we were little that you need to learn your ABC’s
BEFORE you can read and write…
That you need to read Green Eggs and Ham before you you read War and Peace
And that you need to learn to drive slow in the parking lot
BEFORE you can drive FAST on the highway.
So why is it that when we get into a home business we seem to think we can go
from 0 to 60 in 2 months or less?
And why do people think they can SKIP all the primary skills and SKIP
straight to Dah Dah Dah…SUPER RECRUITER…without paying their dues
grinding it out and learning the ropes.
You don’t go from Private to General in a week…
You don’t go from pauper to Prince in a day…
And you don’t go from newbie to six figure earner just cause you know how to
make a video or bought a course that shows you how to get 12,000 followers on Twitter!
That is just CRAZY.
It’s almost 2012 and I am calling for a time of reflection…
And I intend to be a VOICE OF REASON in the MLM Maddness.
I want you to know what is REALLY involved.
This dream of residual income is TRUE
I live it every day.
But I for one…
WILL NOT tell you that it is just a hop, skip and a jump.
It is work..and lots of it.
And on the other side of the work…
is FREEDOM.
Seems to me that everyone that I can think of that was going for
FREEDOM had to dig and crawl and sweat for it…
Maybe that is why FREEDOM is so damn sweet.
And maybe just maybe…
That is WHY is is SO WORTH going for.
Because there is NOTHING..and I mean NOTHING
like being FREE…
And it is worth every drop of effort you can muster just to
even have a SHOT at achieving it.
We are blessed to live in a time and place where it’s even possible
to access it.
I hope that in the next few months…
As we approach r
That you consider if you want to chase another “shortcut”
Or try another “system” that promises to get you rich…
or if you maybe want to toss your little stone into box ONE
And hop up and down the board…
And then toss it into box number TWO and repeat
On and on…until all of a sudden…a year from now…
YOU HAVE WON.
Think about it and let me know your thoughts.
Quick training audio I cut on a new social media site called Cinchcast.
You wanna listen to this.
It’s about the difference between ease and flow in your business and grinding.
Another bootleg clip from the No Excuses Summit…
I’ll be adding them all week long.
In this one I talk about Home Business Guru Marketing Skill #1 STORY TELLING
If you are wondering what to work on in your business THIS is one of the most lucrative skills you can possess.
