I am re-posting this piece that I wrote in June 2010 as it is super appropriate right now.

I am filling the last spots in my Instant Marketing Professional Event with the Instant Marketing  Celebrity event being SOLD OUT

This piece reflects EXACTLY how I felt back in the beginning when I was HUNGRY to learn and all I kept getting from my upline team was a bunch of hype and baloney.

I didn’t want it sugar coated…I wanted it HARD CORE…

Maybe you feel like I did…

And that is why I created my EVENTS…

To give it to you REAL and without HYPE.

So read this piece and let me know your thoughts…

******************************************************************

Hard Core Or Sugar Coated…You Choose.

It’s like it was YESTERDAY…

I used to sit in those MLM meetings with such hope…such HUNGER

And they kept saying the same thing…

Talk to more people…

“It’s absolutely out of control!”

Everyone is moving up the marketing plan!!!

And yet there was NEVER an ounce of meat in those trainings…

Just hype and packaged stories that in the beginning got me all excited

But after a while I just felt like a loser and like there was something wrong with me…

Yeah I was making money but I was not getting that shiny new pin that they always told me I needed and I was just getting FRUSTRATED and I wished over and over that

Someone…ANYONE would tell me the TRUTH.

I wanted it HARD CORE..STRAIGHT UP…

Tell me what I need to do and I’ll do it!!!

And for the life of me I could not understand why they didn’t tell us…

They just kept giving us cotton candy FLUFF and a new product launch

every quarter to keep us excited.

Well today I understand that the reason they did that was that they made

MORE MONEY when they sugar coated everything.

The sales figures proved it…

Hype em up, make em cry, give em hope and they take their credit cards out…

Give em reality..show them what it takes and watch them RUN.

So why would a company or upline give the real deal if they knew it would

hurt their business???  Makes no sense..right?

Cause the ones that are hell bent and determined are gonna figure it out and

the rest are gonna fade away so might as get as much in sales from them as

you can before they go…

Yes..I know..sounds evil…but it’s not…It’s called BUSINESS…

And these guys were running BUSINESSES…as opposed to the cheering masses at the meetings who for the most part were running FANTASIES.

But me..I wanted a BUSINESS…

I was one of the ones BENT on figuring it out and that is what caused me

to start studying real marketing…

I started off with Joe Schroeder and Randy Gage and branched into Jay Abraham,

Dan Kennedy, Gary Halbert and many more.

I studied sales psychology, attraction, human triggers..

I became obsessed with direct response and bought up courses like crazy on eBay.

I consumed MASSIVE amounts of information before you could get all this free stuff on the net.

This was before YouTube…before the “free line” had been moved and before “attraction marketing” was called attraction marketing.

I wanted the TRUTH..I wanted it RAW..and I wanted it STRAIGHT…

And I got it.

Fast forward 8 years and today I work with marketers of all sorts…

Mostly home and small business owners.

I decided that as opposed to building another downline and needing to sugar coat stuff myself I wanted to help other people understand how to create successful businesses even on a shoestring budget like I had when I started out.

And true to my background I serve up my training HARD CORE.

I say it like it is and I don’t mince words.

And truthfully…I probably lose a lot of business because I do.

I suppose I hurt their feelings when I push their nose in the reality of their inactivity and excuses.

They get mad at me for saying what they NEED to hear as opposed

to what they WANT to hear…

Heck…

If I were to sugar coat it and then glaze it over….put it in an ebook or a DVD

I could sell a boatload and get some new diamonds or something (to make up for the stupid MLM pin I never got)

But I just can’t do it.

Me…I wanted it HARD CORE…

So I like to teach people like me–the ones who say PUSH ME…Give it to me STRAIGHT.

And yes…sometimes I lose a few along the way.

But in the end the reward is so rich to me as the ones that are left THRIVE.

Nature sorts…

That is what she does.

Not everyone is meant to have a successful home business.

Not everyone is meant to make six figures and above.

Not everyone is gonna do the do.

And the longer I sugar coat it is the longer it takes for them to

either learn the ropes and get to their goal or figure out that they are dumping money and to move along.

My goal is to either pull someone ALL THE WAY IN

Or push them ALL THE WAY OUT

Because the worst thing I see in this industry is families destroyed by debt incurred

during the quest for a successful business.

Purchase after purchase in the name of the fantasy while the underlying thought process stays the same is a recipe for DESTRUCTION.

I see it every day.

So I ask you…

Do you want it HARD CORE

or do you want it

SUGAR COATED

Are you willing to accept that the biggest thing you need to conquer is your own

thought process?

Are you willing to spend more time studying PEOPLE than hits, clicks and analytics?

Are you willing to THINK???

Most won’t you know…

I run classes and I pose a dilemma to the group…

An exercise…

I say…ok…here’s the situation…what do you do…

Give me three plausible solutions to the problem…

And I wait for the answers…

And there is almost always SILENCE.

Why???

Because you were taught in elementary school that there is ONE answer

And you bought into that.

And for the rest of your life you were domesticated and TRAINED not to THINK.

And as long as you can not THINK and stand on your wits a six figure home business is NOT an option for you…DONE DEAL.

It’s survival of the fittest…

Law of the Jungle out here…

That’s the TRUTH…

And in the end…

It is your environment and who you choose to study with that will make all the difference for you.

And it doesn’t need to cost an arm and a leg.

And you need to start as a freshman and work your way up.

Starting in senior classes when you are a freshman is setting yourself up for FAILURE

as is staying in a freshman class (cause your friends are there) when you are ready to MOVE UP.

Right now there is a REVOLUTION going on in the home business industry and I am sure ten years from now we will look back at 2010 as a pivotal time.

I am just not sure yet whether we will look back at it as a time of genesis or a time of

destruction…The internet has leveled the paying field for us…

Anyone can have their message EVERYWHERE in a matter of weeks…

And that thrills me and scares me at the same time as there are SO MANY people

spreading information that is just not accurate.

And this is where we come FULL CIRCLE…

Do you want it HARD CORE…

Or do you want it

SUGAR COATED?

Have you found a mentor you can actually speak to

or are you wandering the net listening to anyone with a good pitch on a video.

Are you set up to receive and run and actual business or are you wishing on a star?

Have you figured out how to work within your budget and parlay your profits or are you burying your family in debt and despair?

These are the questions I DARE to ask…

As a coach, as a teacher, as a friend….

It’s time to answer these questions and GET REAL.

It’s time to grow up.

And it’s time to make your dreams REAL.

There has never been a time like today to do it.

The question is WILL YOU?

Or will I see you as roadkill on the side of the road in 2012?

That choice is up to you my friend.

Time to decide…

And last time I’ll ask..

Do you want it HARD CORE

or do you want it

SUGAR COATED???

***************************************************

If you’d like It HARD CORE join us for two days of behind closed doors training and learn this stuff

ONCE AND FOR ALL.

INSTANTMARKETINGPROFESSIONAL.COM

This week I have been speaking with folks all about finding their passion and

identifying THEIR PEOPLE—Their target market.

Today I got a great letter from someone and I asked the gal if it was ok to

create a response that I could share with everyone.

Unfortunately I did a screen capture and found out afterwards that the copy was

illegible but the audio is good so I am posting it anyway and you can see the copy here

The question was:

Ok,

so I know what I need to do, and I think you are watching me thinking why am I not doing it.

But you hit it right on… Wednesday (which is such a huge help Diane!!!!) that I don’t know my passion or

my people.

I think I got clearer then on who I am talking to when you spoke about the target market.

Lately I saw that I enjoy helping others brainstorm on how to build a list and create a funnel.

Ironically that is what I am working on.

I think that my people are: Frustrated online Marketers (and this is what I am not 100% clear about)

Do I need to be even more specific?

Mother’s with children, homeschooling mothers, stay at home mothers (but I am really good with men??)

I think that my keywords are:

sales funnels

list building

social media list building

using social media for business

online marketing

building a business online

etc

Any thoughts, ideas?

What I want you guys to understand is that I am NOT discounting the importance

of learning about key words and all that good stuff…

But that when you mose in passion and you move in service you will be STUNNED at

how people seem to find you and how you can learn almost anything and how

others who FEEL your passion show up to help you get your message out.

Why not try it for a while.

DECIDE to be consistent in getting your message out.

Become the GO TO PERSON for your target market and find out just how quickly they will find you.

It can literally be almost OVERNIGHT

I have been in the home business industry for almost 11 years now and for as long as I have been around

I have watched people try to BUY success.

You can’t buy a following.

You can’t buy a list.

You can’t buy a position in your MLM (if you hope to keep the rank)

Everything must be achieved and following plans that tell you that you can

buy it is setting yourself up for AGONY and LOSS OF MONEY.

I have seen it time and time again so I figured that it was time to cut a video on

the topic.

Love to hear your thoughts.

Have you spent money on something that you were SURE was gonna get you the success

you desired only to find out that in the long run it didn’t do that at all?

Did the short term SPIKE in traffic or business get you so excited that you didn’t

realize what was happening until it was TOO LATE?

You can’t buy long term success…

You have to EARN it.

Are you someone who watches other people conduct business as if it were a reality show or are you actually conducting business?

Have you become a Facebook or Twitter junkie…hanging out all day and pretending to have a business when you really have nothing?

You need to watch this video and then be sure to fill in your name and email on the right to get some SERIOUS training on how to avoid this trap.

It’s like it was YESTERDAY…

I used to sit in those MLM meetings with such hope…such HUNGER

And they kept saying the same thing…

Talk to more people…

“It’s absolutely out of control!”

Everyone is moving up the marketing plan!!!

And yet there was NEVER an ounce of meat in those trainings…

Just hype and packaged stories that in the beginning got me all excited

But after a while I just felt like a loser and like there was something wrong with me…

Yeah I was making money but I was not getting that shiny new pin that they always told me I needed and I was just getting FRUSTRATED and I wished over and over that

Someone…ANYONE would tell me the TRUTH.

I wanted it HARD CORE..STRAIGHT UP…

Tell me what I need to do and I’ll do it!!!

And for the life of me I could not understand why they didn’t tell us…

They just kept giving us cotton candy FLUFF and a new product launch

every quarter to keep us excited.

Well today I understand that the reason they did that was that they made

MORE MONEY when they sugar coated everything.

The sales figures proved it…

Hype em up, make em cry, give em hope and they take their credit cards out…

Give em reality..show them what it takes and watch them RUN.

So why would a company or upline give the real deal if they knew it would

hurt their business???  Makes no sense..right?

Cause the ones that are hell bent and determined are gonna figure it out and

the rest are gonna fade away so might as get as much in sales from them as

you can before they go…

Yes..I know..sounds evil…but it’s not…It’s called BUSINESS…

And these guys were running BUSINESSES…as opposed to the cheering masses at the meetings who for the most part were running FANTASIES.

But me..I wanted a BUSINESS…

I was one of the ones BENT on figuring it out and that is what caused me

to start studying real marketing…

I started off with Joe Schroeder and Randy Gage and branched into Jay Abraham,

Dan Kennedy, Gary Halbert and many more.

I studied sales psychology, attraction, human triggers..

I became obsessed with direct response and bought up courses like crazy on eBay.

I consumed MASSIVE amounts of information before you could get all this free stuff on the net.

This was before YouTube…before the “free line” had been moved and before “attraction marketing” was called attraction marketing.

I wanted the TRUTH..I wanted it RAW..and I wanted it STRAIGHT…

And I got it.

Fast forward 7 years and today I work with marketers of all sorts…

Mostly home and small business owners.

I decided that as opposed to building another downline and needing to sugar coat stuff myself I wanted to help other people understand how to create successful businesses even on a shoestring budget like I had when I started out.

And true to my background I serve up my training HARD CORE.

I say it like it is and I don’t mince words.

And truthfully…I probably lose a lot of business because I do.

I suppose I hurt their feelings when I push their nose in the reality of their inactivity and excuses.

They get mad at me for saying what they NEED to hear as opposed

to what they WANT to hear…

Heck…

If I were to sugar coat it and then glaze it over….put it in an ebook or a DVD

I could sell a boatload and get some new diamonds or something (to make up for the stupid MLM pin I never got)

But I just can’t do it.

Me…I wanted it HARD CORE…

So I like to teach people like me–the ones who say PUSH ME…Give it to me STRAIGHT.

And yes…sometimes I lose a few along the way.

But in the end the reward is so rich to me as the ones that are left THRIVE.

Nature sorts…

That is what she does.

Not everyone is meant to have a successful home business.

Not everyone is meant to make six figures and above.

Not everyone is gonna do the do.

And the longer I sugar coat it is the longer it takes for them to

either learn the ropes and get to their goal or figure out that they are dumping money and to move along.

My goal is to either pull someone ALL THE WAY IN

Or push them ALL THE WAY OUT

Because the worst thing I see in this industry is families destroyed by debt incurred

during the quest for a successful business.

Purchase after purchase in the name of the fantasy while the underlying thought process stays the same is a recipe for DESTRUCTION.

I see it every day.

So I ask you…

Do you want it HARD CORE

or so you want it

SUGAR COATED

Are you willing to accept that the biggest thing you need to conquer is your own

thought process?

Are you willing to spend more time studying PEOPLE than hits, clicks and analytics?

Are you willing to THINK???

Most won’t you know…

I run classes and I pose a dilemma to the group…

An exercise…

I say…ok…here’s the situation…what do you do…

Give me three plausible solutions to the problem…

And I wait for the answers…

And there is almost always SILENCE.

Why???

Because you were taught in elementary school that there is ONE answer

And you bought into that.

And for the rest of your life you were domesticated and TRAINED not to THINK.

And as long as you can not THINK and stand on your wits a six figure home business is NOT an option for you…DONE DEAL.

It’s survival of the fittest…

Law of the Jungle out here…

That’s the TRUTH…

And in the end…

It is your environment and who you choose to study with that will make all the difference for you.

And it doesn’t need to cost an arm and a leg.

And you need to start as a freshman and work your way up.

Starting in senior classes when you are a freshman is setting yourself up for FAILURE

as is staying in a freshman class (cause your friends are there) when you are ready to MOVE UP.

Right now there is a REVOLUTION going on in the home business industry and I am sure ten years from now we will look back at 2010 as a pivotal time.

I am just not sure yet whether we will look back at it as a time of genesis or a time of

destruction…The internet has leveled the paying field for us…

Anyone can have their message EVERYWHERE in a matter of weeks…

And that thrills me and scares me at the same time as there are SO MANY people

spreading information that is just not accurate.

And this is where we come FULL CIRCLE…

Do you want it HARD CORE…

Or do you want it

SUGAR COATED?

Have you found a mentor you can actually speak to

or are you wandering the net listening to anyone with a good pitch on a video.

Are you set up to receive and run and actual business or are you wishing on a star?

Have you figured out how to work within your budget and parlay your profits or are you burying your family in debt and despair?

These are the questions I DARE to ask…

As a coach, as a teacher, as a friend….

It’s time to answer these questions and GET REAL.

It’s time to grow up.

And it’s time to make your dreams REAL.

There has never been a time like today to do it.

The question is WILL YOU?

Or will I see you as roadkill on the side of the road in 2012?

That choice is up to you my friend.

Time to decide…

And last time I’ll ask..

Do you want it HARD CORE

or do you want it

SUGAR COATED???

This is a clip from one of my multi hour open houses I do once in a blue moon.

In it I explain how I work my circle of influence and even live prospects on a call.

Here’s the audio to Wednesdays BIG conference call.

In it we discussed and defined old school and new school
home business marketing methods and dug into HOW to find the
right direction.

The link I speak about at the end for the 7 day trial is www.FullTimeNetworker.com

Back in January I first did a teleseminar on what I call

The Full Dimensional Plan

Which is a plan on how to create income from all different angles
in your home business

And by popular demand I did a webinar on the topic this week

Fast forward about 15 minutes in to get into the meat of the call.

The first 15 are greetings and testimonials

The online portion was just a few slides…

The audio is perfectly understandable without them.

If you have questions on this or want help with finding revenue streams shoot me an email at Diane@DianeHochman.com

How many presentations can you make in in a day?

In a week?

In a month?

Chances are you don’t have enough hours in the day
to make the number of presentations you need to make to
make the kind of money you want.

Join me as I discuss how to make presentations all day with Starlink

MP3 File

diane hochman