I have used Facebook ads quite a bit…

But not looking for sales or recruits straight off so much as looking
for the branding and event promotion effect.

On Facebook in the home business community it is exceptionally easy
to target who see’s the ads and thus exposing you to practically EVERYBODY who is in the market.

By having a lot of impressions of your picture predisposes people to notice EVERYTHING you post and therefore ups the response to your events. Of course having more attendees to webinars and conference calls gives you more closes for the event and BOOM…
One can sign a TON of people all in one fail swoop as opposed to one by one.

Not sure if you guys are familiar with the reticular activating system of a person’s mind.

Here’s a link to explain it:

http://www.make-your-goals-happen.com/reticular-activating-system.html

When you activate people to notice you with an ad they are much more likely to then respond to your communication on Facebook.

You can not advertise like this ANYWHERE else and it can make a HUGE difference in how a prospect sees and perceives you for literally just a few bucks a day

Kinda cool if you ask me and worthwhile if you are promoting into EVENTS or capture pages that offer training and content.

The sale is a delayed one but it is a much easier one as the prospect is generally convinced of your authority within a short period of time due to the way they were processed.

Kind of a different way of looking at things but this has been extremely effective for me.