Everyone gets so into DRAMA about creating content on the internet.
Worrying so much about formats and layouts and keywords and all that junk that they forget that the purpose of content is COMMUNICATION.
And communication in real life can be long…
Like a best friend all night discussion that goes on and on…
Like I quick call, a text or even a smile.
In fact…in the “real world” MOST communication is short and casual.
Think about it.
When you talk to a buddy, or your mom or even your spouse more often than not the communication takes place in quick bursts.
So it is only NATURAL that our marketing communication needs to be that way as well and its time that we got away from all this “formatting” and got SPONTANEOUS with what we want to say.
People are a zillion times (not scientifically proven) more likely to welcome a picture, a text , a very short video or a quick note simply because this is the way they NATURALLY communicate on a daily basis.
So why not let go of all the “rules” and start just SHARING cool stuff with your people.
Isn’t this what Twitter, Instagram and Snap Chat are?
And look at their success.
Today is a day when you can get you message out from anywhere, anytime to anybody in seconds.
And I don’t know about you…
But I think that is pretty darn cool!