Picture yourself having a great conversation with a prospect for your business. They came in through your advertising, or responded to an article you wrote. You built a “long distance relationship” because they grew to know you through your online presence.
Then you finally spoke on the phone. You put them through your presentation, both the online and offline version.
You answered their questions. Maybe you even had a three way phone call with another member of your team.
Everything is great.
It’s time to take the next step. Now comes the part where you close them. Are you feeling any emotions while you read this? Are you a little nervous? A little uncomfortable?
If you are, your prospects can sense it. And it creates doubt in their mind. Doubt about whether or now you are the right person to lead them to the success they’re looking for as they start their business.
Let’s back up for a second. If you’ve built your marketing strategy correctly, you are only having in depth conversations with people who are serious about working with you. Everyone else has been sorted elsewhere. They’re either getting automated response materials from you (autoresponder), or they’re scratched off you list altogether. Or they might be consumers of your product or service without an intention to build a business.
You’ve got the people who are ready. They proved themselves worthy and ready for your business.
Now sign them up.
If you’re having a hard time with this, one of the best things you can do is make sure the process we just described really is in place. A lot of people have a hard time closing because they fear rejection.
And it’s a valid fear. If you’re talking to the wrong people, there is a good chance you are going to be rejected. That’s no fun.
If you do find yourself talking to qualified, serious people, then recognize you are a powerful person in the home business industry. You have a skill most others don’t have.
That alone should be a good start in helping you to feel powerful…powerful enough to close a transaction.
But if you are still struggling, here are two things you can do…
1. Get a more skilled person in your organization to close for you. This is almost always an upline person, in your MLM or affiliate program. They have an interest in your success. And hanging around a strong person tends to help that strength rub off on you.
2. Send them to some automated process where they are entering their credit card number on line. Remember though…people ultimately do not sign up with systems. They sign up with other people.