If you are buying leads for your home business, do you know where they come from? Really?
I haven’t purchased leads for business in years. The skills I have in attraction marketing are strong enough so that I have plenty of people coming to me, wanting to know what I do. It’s a wonderful feeling.
But several years ago, at the beginning stage of my business, one of the main sources of people to prospect was purchased leads.
It seemed pretty straightforward. I would contact a lead broker, hand over my credit card number, and within a few hours I had a new batch of leads in my email inbox.
They were all organized nicely in an Excel Spreadsheet. I had their names, email addresses and phone numbers. I would load their emails into the autoresponder and my husband would spend a couple of hours a day calling the phone numbers and prospecting.
Very often the leads would ask where we got their information. The truth was, at first we didn’t know. We were told by an upline sponsor to invest in this lead program. And being good little team members, that’s just what we did.
What got me curious about where the leads were coming from was one month, when the leads arrived. I started to load them into the system when I noticed they looked familiar. It turns out they were the same names we got the previous month.
I called the broker. Of course he apologized and sent us a new batch.
It got us wondering. If these leads were ours, how many other people were getting the same leads?
How many times were these people being called.
Now and again we get calls from people prospecting us. They go in cycles. We’ll get nothing for months at a time, then twenty five calls in a week.
And of course that’s because the lead brokers are selling our information multiple times to multiple people.
That in itself doesn’t make a purchased lead bad.
But you do need to know where your leads come from.
Here are some questions to ask: both yourself and whoever you’re looking to buy leads from…
1. How recently were the prospects information captured?
2. Where did they come from? (We figured out several of our old leads entered information on a college scholarship service…not the strongest prospect for a home business.)
3. How often are leads being sold?
4. Ask yourself: Am I satisfied with the results I’m getting compared to the price I’m paying for the leads? Have I given it enough time to work? Do I have a strong sales system to plug my leads into? Are my presentation skills good enough to make the investment worthwhile?
Leads you get from outside sources can be a good part of an overall marketing campaign. But like anything else, you have to know the right questions to ask.
And you have to be willing to make changes based on the answers you get.
Here’s a VERY REPUTABLE Lead Source that I do business with ..
If you’d like to learn all about generating your own leads via ATTRACTION MARKETING check out the system that
I use to get training every single week.
I’ve been at this for 12 years and I will tell you that knowing how to use leads and generate leads is the most important skill you can possess.