Diane Hochman Home And Small Business Development » Diane’s Thoughts

What I Learned About Syndication Tribes

Diane — Sun, 18 Jul 2010 03:44:00 +0000

Recently I posted a video called You Can’t Buy Home Business Success in which I discussed all the ways that over the years I have seen people try to purchase something that they felt would bring them the success they desired.

I made a big long list of the fads I have seen come and go over the last ten years and during my list I mentioned a term that I had no idea meant so much to so many people….

The term was TRIBE.

Now not being a true “blogger” (I just use this site to communicate with folks)and not being of the blogging community per se…I had no idea that people felt so strongly about their TRIBES and I really had no idea that there were so many types and what these various groups offered.

I was just speaking out about what seemed to be another thing that people were trying to sell as THE ANSWER to little guys and also groups that exist solely for the purpose of passing content that is designed for financial gain where members promote ONLY for the sake of getting their own pieces promoted…and if you watch the video you will understand my intention…

I certainly would never speak against alliances between responsible marketers and content providers that help great pieces get read by more people.

So I’d like to pass along to all of you a great piece written by a wonderful new acquaintance Kimberly Castleberry of Just-Ask-Kim.com where she runs down all the types of content syndication tribes out there.

Understanding The Types Of Syndication Tribes

Hopefully this will explain all of the types of groups out there so you can make an educated decision if you should be looking to join one.

My main message that I have had forever and that I will keep preaching as long as I am in business is that you MUST build your core skills if you want to have a long lasting business.

Becoming an excellent communicator is one of the most important skills you can have and being a part of a network full of people who are bent on sharing excellent content HAS to be a good thing.

Thanks Kim for helping me to understand a whole world that is out there for us to all check out.

I appreciate you!

Are You A Home Business Voyeur?

Diane — Mon, 28 Jun 2010 17:18:38 +0000

Are you someone who watches other people conduct business as if it were a reality show or are you actually conducting business?

Have you become a Facebook or Twitter junkie…hanging out all day and pretending to have a business when you really have nothing?

You need to watch this video and then be sure to fill in your name and email on the right to get some SERIOUS training on how to avoid this trap.

Hard Core Or Sugar Coated–You Choose

Diane — Tue, 22 Jun 2010 17:58:04 +0000

It’s like it was YESTERDAY…

I used to sit in those MLM meetings with such hope…such HUNGER

And they kept saying the same thing…

Talk to more people…

“It’s absolutely out of control!”

Everyone is moving up the marketing plan!!!

And yet there was NEVER an ounce of meat in those trainings…

Just hype and packaged stories that in the beginning got me all excited

But after a while I just felt like a loser and like there was something wrong with me…

Yeah I was making money but I was not getting that shiny new pin that they always told me I needed and I was just getting FRUSTRATED and I wished over and over that

Someone…ANYONE would tell me the TRUTH.

I wanted it HARD CORE..STRAIGHT UP…

Tell me what I need to do and I’ll do it!!!

And for the life of me I could not understand why they didn’t tell us…

They just kept giving us cotton candy FLUFF and a new product launch

every quarter to keep us excited.

Well today I understand that the reason they did that was that they made

MORE MONEY when they sugar coated everything.

The sales figures proved it…

Hype em up, make em cry, give em hope and they take their credit cards out…

Give em reality..show them what it takes and watch them RUN.

So why would a company or upline give the real deal if they knew it would

hurt their business??? Makes no sense..right?

Cause the ones that are hell bent and determined are gonna figure it out and

the rest are gonna fade away so might as get as much in sales from them as

you can before they go…

Yes..I know..sounds evil…but it’s not…It’s called BUSINESS…

And these guys were running BUSINESSES…as opposed to the cheering masses at the meetings who for the most part were running FANTASIES.

But me..I wanted a BUSINESS…

I was one of the ones BENT on figuring it out and that is what caused me

to start studying real marketing…

I started off with Joe Schroeder and Randy Gage and branched into Jay Abraham,

Dan Kennedy, Gary Halbert and many more.

I studied sales psychology, attraction, human triggers..

I became obsessed with direct response and bought up courses like crazy on eBay.

I consumed MASSIVE amounts of information before you could get all this free stuff on the net.

This was before YouTube…before the “free line” had been moved and before “attraction marketing” was called attraction marketing.

I wanted the TRUTH..I wanted it RAW..and I wanted it STRAIGHT…

And I got it.

Fast forward 7 years and today I work with marketers of all sorts…

Mostly home and small business owners.

I decided that as opposed to building another downline and needing to sugar coat stuff myself I wanted to help other people understand how to create successful businesses even on a shoestring budget like I had when I started out.

And true to my background I serve up my training HARD CORE.

I say it like it is and I don’t mince words.

And truthfully…I probably lose a lot of business because I do.

I suppose I hurt their feelings when I push their nose in the reality of their inactivity and excuses.

They get mad at me for saying what they NEED to hear as opposed

to what they WANT to hear…

Heck…

If I were to sugar coat it and then glaze it over….put it in an ebook or a DVD

I could sell a boatload and get some new diamonds or something (to make up for the stupid MLM pin I never got)

But I just can’t do it.

Me…I wanted it HARD CORE…

So I like to teach people like me–the ones who say PUSH ME…Give it to me STRAIGHT.

And yes…sometimes I lose a few along the way.

But in the end the reward is so rich to me as the ones that are left THRIVE.

Nature sorts…

That is what she does.

Not everyone is meant to have a successful home business.

Not everyone is meant to make six figures and above.

Not everyone is gonna do the do.

And the longer I sugar coat it is the longer it takes for them to

either learn the ropes and get to their goal or figure out that they are dumping money and to move along.

My goal is to either pull someone ALL THE WAY IN

Or push them ALL THE WAY OUT

Because the worst thing I see in this industry is families destroyed by debt incurred

during the quest for a successful business.

Purchase after purchase in the name of the fantasy while the underlying thought process stays the same is a recipe for DESTRUCTION.

I see it every day.

So I ask you…

Do you want it HARD CORE

or so you want it

SUGAR COATED

Are you willing to accept that the biggest thing you need to conquer is your own

thought process?

Are you willing to spend more time studying PEOPLE than hits, clicks and analytics?

Are you willing to THINK???

Most won’t you know…

I run classes and I pose a dilemma to the group…

An exercise…

I say…ok…here’s the situation…what do you do…

Give me three plausible solutions to the problem…

And I wait for the answers…

And there is almost always SILENCE.

Why???

Because you were taught in elementary school that there is ONE answer

And you bought into that.

And for the rest of your life you were domesticated and TRAINED not to THINK.

And as long as you can not THINK and stand on your wits a six figure home business is NOT an option for you…DONE DEAL.

It’s survival of the fittest…

Law of the Jungle out here…

That’s the TRUTH…

And in the end…

It is your environment and who you choose to study with that will make all the difference for you.

And it doesn’t need to cost an arm and a leg.

And you need to start as a freshman and work your way up.

Starting in senior classes when you are a freshman is setting yourself up for FAILURE

as is staying in a freshman class (cause your friends are there) when you are ready to MOVE UP.

Right now there is a REVOLUTION going on in the home business industry and I am sure ten years from now we will look back at 2010 as a pivotal time.

I am just not sure yet whether we will look back at it as a time of genesis or a time of

destruction…The internet has leveled the paying field for us…

Anyone can have their message EVERYWHERE in a matter of weeks…

And that thrills me and scares me at the same time as there are SO MANY people

spreading information that is just not accurate.

And this is where we come FULL CIRCLE…

Do you want it HARD CORE…

Or do you want it

SUGAR COATED?

Have you found a mentor you can actually speak to

or are you wandering the net listening to anyone with a good pitch on a video.

Are you set up to receive and run and actual business or are you wishing on a star?

Have you figured out how to work within your budget and parlay your profits or are you burying your family in debt and despair?

These are the questions I DARE to ask…

As a coach, as a teacher, as a friend….

It’s time to answer these questions and GET REAL.

It’s time to grow up.

And it’s time to make your dreams REAL.

There has never been a time like today to do it.

The question is WILL YOU?

Or will I see you as roadkill on the side of the road in 2012?

That choice is up to you my friend.

Time to decide…

And last time I’ll ask..

Do you want it HARD CORE

or do you want it

SUGAR COATED???

I Don’t Have Any Fancy Videos

Diane — Mon, 24 May 2010 20:32:30 +0000

I don’t drive a fancy car…

I live in a regular house (nice but not fancy)

Don’t have “hair and make up sessions”
And often times you can STILL find me cooking dinner with a headset on
so I can help people at the same time I care for my family.

I haven’t shot a video on the beach in California…not even once…

In fact…

I don’t have a SINGLE fancy video.

They’re pretty basic…

I just sit where ever I am and say what I need to say…

That’s it.

Me..I’m just a regular girl who cracked the code.

Yup..I figured out how the money is made.

And I am willing to bet that if you are reading this…

That’s who you are too.

Just a regular person who got involved with a network marketing
or a home or small business cause you wanted to make some extra money
or you wanted to do something really unique with your life so you needed
some extra cash to make it a reality.

We’re talking a couple a thousand a month for starters.

Right?

A couple a grand would probably get you on the road to what you want.

Yup…

I know your type.

I’m just like you….

And you really should know that there are MILLIONS of us.

People who are not looking to set up VIDEO STUDIOS in their homes to
try to appear like we are HOLLYWOOD STARS.

People who don’t want to write articles just because they contain the right
traffic driving keywords but would rather express a cool thought or idea.

People who just want to help some other people and earn a right living

Yet somehow everywhere you look we don’t see any ads or capture pages that offer this…

We see hot sports cars and beaches…

Mansions and yachts

And for the life of me I have NEVER understood WHY people go for this stuff….

Why people get SO caught in it?

Oh sure…

Part of me understands…

I lived it when I was trying to lose weight.

I used to be severely obese.

And what I call a DIET INDUSTRY VICTIM

I never wanted a sensible plan that over time would product me the results I wanted…

OH NO…..

I wanted THE MAGIC PILL that would make me skinny overnight…

So I bought every supplement, lotion, potion, dvd set and expensive exercise jungle gym out there.

I racked up THOUSANDS of dollars in debt before I figured out that the answer was in ME

Ten years and a hundred pounds later I am a testament to that.

So I guess I was WAY lucky when I got involved in a home business because I
had already been through the “trying to buy success” phase of my life.

And I was not romanced by the sexy images that the industry flung at me…

I wasn’t looking to drive a Maserrati (can’t even spell it!) or become famous…

I just wanted to make $100 that week.

AND I DID…My very first week.

Maybe cause I didn’t get caught up in all the hoopla

But instead focused on what I already knew.

We all know how a store works…right???

The little local mom and pop store in your neighborhood…

They know their clientele…

They know what they like to buy…

AND THEY STOCK IT!!!

Holy Cow…what a novel idea…

Know your prospects and have what they want to buy!!!

Pretty basic..right???

Once I conquered that and decided to study marketing a bit
I figured out that fancier businesses just kept A LIST of their prospects and
customers and MAILED THEM STUFF to show the people all the cool new things
they had to help them out (EG: LL BEAN, The Sears Catalog ETC)

So like the simple minded girl I am I did the same thing…

Kept a list…and mailed them stuff to show them what I had to help them out…

And lo and behold…people bought MORE STUFF.

Then I got wild and crazy and decided to try it on the internet…

Treat people great…get to know what they want to buy…

Keep a list of em…

And mail (in this case email) them stuff to tell em how I can help em out.

TAH DAH!!!!!

Not a single fancy video needed.

No hot cars or bikini clad chicks (believe me..you DO NOT want me in a bikini)

No beaches…no McMansions…No exotic locals (well my backyard IS kinda cool)

Basically I just used plain old COMMON SENSE.

And here’s the KOOKY PART…

People will LISTEN to you if you make sense.

(Looking for “like minded individuals who share desire to create mutually beneficial entrepreneurial
relationships” DOES NOT MAKE SENSE in the real world –or on Facebook for that matter!)

I am talking when you actually MAKE SENSE…

Do you get that???

Truly get that???

And when you do make sense you don’t need any of that fancy marketing junk.

Heck…I barely spend a dime on advertising…

NO KIDDING.

It’s just all energy…vibe and a lotta commons sense and PEOPLE SKILLS

So before you go out and invest in the next “MAGIC PILL”
(and let me be the first to say that MANY of the training products out there are TOP NOTCH)

PLEASE O PLEASE stop and think for a minute.

And consider…

Could it be that you have known the answer all along???

Chances are the answer is YES.

And once you find that answer INSIDE OF YOU…

Rock and Roll….

Hire the video guy…

Go to Hawaii and shoot your heart out…

Get all fancy dancy and maybe even color your hair for the launch videos.

GO FOR IT.

But I just wanted to let you know that you need NONE OF THAT to have your first
$2 to $10k month.

I make that many times over and I still haven’t upgraded…

Heck…

I didn’t have this snazzly wordpress blog until recently…

Believe it or not I was making money hand over fist with BLOGGER…some Squidoo lenses, a few Hub pages
and some HANDWRITTEN post cards…

TRUE!!!

And you can too.

Don’t let all the glitz and glamor make you forget who you are and what you ALREADY KNOW.

As my mentor says…

You don’t have to get it right…you just have to get it going.

And like a dork I believed him when he told me I could start with all HOME MADE stuff.

Still use most of it to this day.

Cause think about it…

In all the hustle bustle out there…

When is the last time you got a handwritten post card with a scratch and sniff
sticker from a company…

Probably NEVER…

Yet my folks find them in their mailboxes all the time.

And that’s about as SLICK as Diane Hochman gets!

So don’t expect any fancy videos from me too soon…

No launch sequences…

No fancy capture pages…

No graphic designs

Just lil ol ME

And ten years worth of home business knowledge …

Reaching out my hand to you.

And saying…

BEGIN WHERE YOU ARE

Cause you are PERFECT right now…

And you’re only gonna get better…

How do I know???

Cause I BELIEVE in YOU

I BELIEVE in the industry

And I BELIEVE in possibilities.

And I believe in crappy home made videos that SAY SOMETHING.

And that’s why I don’t have any fancy videos

And chances are I never will.

That’s Just Not What I Want

Diane — Fri, 07 May 2010 13:20:36 +0000

The other day I did a video…

I said there was a home and small business revolution going on…

You can see it HERE

And there totally IS…

The winds are blowing…

Things are changing and people are getting SMARTER

You see…

All it takes is a little INFORMATION to change the world.

Gutenberg invented the printing press and BOOM…

The world changed…information was flowing…

Newspapers…radio…television…the internet…

All created information flow and with each innovation

Society TILTED because people were becoming more informed.

Why the backlash after Vietnam but not WWII or Korea???

Because people could SEE what was going on…

Right in their living room…

In living color.

And today the same thing is happening in the home business world.

A few marketers have pulled back the curtain and for the FIRST time the little guys

are SEEING what has been going on for DECADES.

And I can’t blame people for wanting MORE

Finally they are able to see how it is done…

And people want to do it too…

And they are buying information products in DROVES to

learn more and more with the dream of creating MILLIONS

ONLY ONE PROBLEM

Along with the millions comes HEAVY responsibility.

Always has.

And no one is talking about that.

Think about it…

What kind of responsibility did Dexter Yaeger carry to build an organization of that size?

What did Mark Hughes go through to build Herbalife? Mary Kay?

What did Mike Dillard do to create his empire?

I watched him.

I remember when Magnetic first came out as a product for him MLM team.

I saw him build brick by brick over many years.

Building something like he did is HARD.

It’s not all milk and cookies with a few marketing funnels thrown in.

The people who build these companies did some very specific things and studied some

very specific business concepts.

They were not part of a “tribe” and they did not spend their days writing blog posts

or researching key words to get their article ranked.

(And for the record…I am NOT mocking my colleagues who sell info on these topics or do these activities

and you will see why in a minute so don’t jump to conclusions)

Building large organizations, membership programs, info product companies etc

is about making a decision to take on a HUGE responsibility…not only for the

running of the company but for the education of the masses.

And I SALUTE each and every one of my colleagues who has made the choice

to carry that burden.

You are amazing people and amazing instructors and BRILLIANT business people.

They have the privilege of impacting thousands and the excitement of making A LOT of money.

And also the responsibility of running affiliate payments, payroll, handling employees..media buys,

TAXATION issues(huge changes coming for 2010) etc

They have to know it all or hire people who do.

They are not toodling around making amateur videos at Starbucks

They are running CORPORATIONS around a board table (and occasionally a ski slope..

But that’s another story)

I just really want you to UNDERSTAND what’s involved.

I want you to be CLEAR on what these guys do.

And then there’s me.

That’s just not what I want.

People ask me all the time…

Diane..when are you gonna _______

You really should __________

You’d make a fortune if you ___________

And I giggle.

Yes…I have studied all of this great stuff.

YES…because of it I make great money and enjoy a great lifestyle.

I get to travel…teach and do all the stuff I LOVE.

But here’s the deal…

I have a 17 year old daughter.

I have ONE YEAR LEFT before college.

I have a 14 year old daughter…

Only a few years left with her as well.

And I figure if I can make a lot of money while playing and having fun

with them…

I’ll pass on the millions.

At least for now.

Who knows…

I have the rest of my life to figure it all out…

And maybe someday I will want that.

But not now.

I got into all of this for FREEDOM.

And that is what I got.

And that is what I teach.

How to build a list of people who fall in love with you and buy stuff from you.

That’s about it.

I could care less about big organizations…

I have a ton of little ones.

I could care less about key words…

I know how to attract a crowd on my own (I was taught by a street performer of all things!)

I could care less about hits, click and analytics…

My phone rings off the hook.

What I care about it PEOPLE

And teaching a few what I figured out.

How to really be a stay at home mod, dad, artist, musician (or whatever you do)

and make a GREAT BUCK.

So if you hang around me and are looking for more..

SORRY.

That’s all I got.

If you want MORE…

I can tell you who to go see.

Some of my esteemed colleagues who are just freeken smarty pants

when it comes to all of this.

But I am not that.

Cause I was the MORON who sat in the Herbalife training (my first biz op) in 1999

and believed them when they said it was Fun, Simple and Magical.

And it IS!

Just not the way they taught it.

But the way I figured it out.

And shortly I will open a home for those of you that fell like I feel and

want what I wanted.

A LIFE and some money to live it with.

But at my house there is no payout…no affiliate program..no commissions

You don’t need them from me as when I get done with you you will see money EVERYWHERE.

It’s all around you.

You just need to put your hand out and the money will drop in…

SERIOUS!

ME…

All I have is simplicity

Just a community of GREAT PEOPLE and HELP…

Hands on..not 1000 people with you on the wrong side of a webinar banging your head against the wall.

Real live help…for a reasonable price.

And tools to help you do what you need to do.

That’s it.

That’s what I have wanted to build for those that need it.

And coming soon..

That’s what well have.

A Mother’s Pride–From A Business Perspective

Diane — Thu, 06 May 2010 20:22:29 +0000

Sunday is Mother’s day.

And like every other year my kids are planning something
wonderful…

Could be breakfast in bed…

Could be a special dinner…

Maybe they will bring flowers…

Every year it’s different and every years it’s lovely.

And maybe if you know me you can feel me beaming right now
as I write this…

I am so proud of my two daughters and love them beyond words.

But here I am on Facebook on my business page and I would be remiss
if I didn’t mention the other kind of motherhood I have experienced.

It has been my ‘business motherhood”

And over the last 10 years I have had the pleasure of being a role model
for many many people who were seeking to build strong small and home businesses.

And like any parent…

I have SCREWED UP at times.

Not leading the way…

Not keeping discipline…

Being a bit too lax when people needed direction.

Sometimes cause I was too lazy…

Sometimes cause I was too tired and

Sometimes cause I just couldn’t manage other people
cause I was struggling to manage myself.

But once in a blue moon I got it right

Just like with my kids…

And once in a while you have a moment…

A VERY special moment when you find yourself beaming from ear to ear
with pride as you watch one of your kids hit a benchmark and do something
that not very long ago you weren’t quite sure they would figure out.

This is one of those times when I look at a bunch of “my kids”

Growing and learning and DOING.

So proud to be associated with everyone…

And you guys know who you are!

But today one “kid” in particular stands out.

Kristen Darkenwald

Who last week hit levels in her marketing career that made me sigh with delight.

Now I’d like to take some of the credit for it…

As I have had the pleasure of helping “bring her up” in the industry…

But I have to tell you the truth…

Kristen was gonna go…

One way or the other

(kinda like I knew I was gonna go way back when…)

And me…

I was just lucky enough to be one of the ones selected from
the myriad of people she could have worked with to help guide her through.

Now some of you are wondering…

What did she do???

Did she recruit a ton of people???

Did she make a boatload of money???

Did she create a new product???

You know what…

That’s irrelevant…

(But lets just say it was REALLY good!)

What matters is that SHE DID IT

And what I want her to know is that I am SO DARN PROUD OF HER

This Mother’s Day I celebrate the joy I have in being a mother…

And realize that with my business I get to live that feeling of motherhood
over and over again as I watch a ‘toddler” turn into a “kiddo” into a
“teenager” into an “ADULT”

A marketing ADULT

A home/small business professional

It is my honor to help people live a life of freedom…

To keep parents home with their kids…

Artists and musicians doing what they were born to do..

And people everywhere out of lives of BONDAGE

That’s what I do..

And now dear Kristen…

You are grown up…

And it is time to take on more and more children

It is time for MOTHERHOOD for you.

Some will be wayward

Some fresh

Some will delight you and

Some will make you cry…

But I know in my heart that someday soon
you will feel what I feel today…

And that role young woman…

You were BORN FOR.

Polly Want A Cracker??? Are You A Marketing Parrot?

Diane — Thu, 22 Apr 2010 13:17:56 +0000

Here’s a video that I cut about a year ago…

Today seems like just to day to pull it out.

In the beginning I am talking about just letting go and doing videos
even when my hair is messy etc…

And how hard it can be to let go of our ego and just SHARE with people..

But then I move into the MARKETING PARROT SYNDROME

Polly Want A Cracker????

Parrots REPEAT what their masters say…

And right now I am watching a ton of people be

Marketing Parrots with a major launch that is going on…

They are all using the SAME headlines…

The SAME swipe copy

and by the time you see 5 people repeating the same thing you realize

that these folks are NOT marketing professionals…

They are only Marketing Parrots

And their chances of making that GREAT COMMISSION are shot.

Listen to understand WHY.

People naturally search for SOURCE

And the minute you reveal that you are NOT source…

YOU LOSE

Game over

Do not pass go

Do not collect $200

YOU ARE DONE.

Kinda crazy to watch it…

I am sure you are seeing it…

And if you are doing it…

PLEASE…

Think twice or three times before you use this technique.

Watch the video and let me know what you think.

People Will ALWAYS Be Attracted To “Sexy”

Diane — Mon, 08 Mar 2010 20:43:49 +0000

It’s as old as the hills…

Heck…

It’s genetic…

It’s Biblical

People will ALWAYS be attracted to “sexy”

People will always be attracted to INSTANT

People will always be attracted to “Buy Now-Pay Later”

And I completely understand why…

Heck…

I was the QUEEN of something for nothing deals back in the day.

I ran myself BROKE and FAT trying to get SKINNY and RICH with little to no work.

And I do mean broke.

We are talking $40k in credit card debt and

knowing all the debt collectors on a first name basis.

And I do mean fat.

We’re talking over 100 pounds of extra “junk in my trunk”

If there was a Lose Weight Fast program or pill out there…

I bought it.

Diet books, Tony Little Gazelles, Deal a Meals

You get the picture.

And for getting rich we had the Dave Del Dotto real Estate course

Tony Robbins low cost seminars where I bought THOUSANDS of dollars worth of stuff

that I was SURE would give me what I wanted in 90 days or less…

All kinds of stuff.

Man O MAN did the direct marketers LOVE me.

I swear they had a red star next to my name on their mailing lists

The gold star stood for SHE’LL BUY ANYTHING!!!

So yes…I too was attracted to sexy..

Instant

and OVERNIGHT.

But here’s where it get’s STRANGE.

What would be the #1 thing I would buy into…

Me..the fat broke chick….

Well…what else but a deal where I could get rich and skinny at the SAME TIME of course!!!

And so it all began.

Ten years ago.

When I got into a weight loss MLM.

But here is where things became DIFFERENT than lat time.

Within 6 months of beginning the deal I was introduced to something I had never

experienced before….

Prosperity PHILOSOPHY

And just like being attracted to sexy and instant is as old as the hills

So is PROSPERITY CONSCIOUSNESS

Go read Proverbs…

Go read Confuscious

And so I began a quest to trace back success principles and to study

with some of the most prominent “business philosophers” out there.

Because I quickly came to understand that the definition of “sexy”

will ALWAYS change…and therefore leave those that use “sexy” as their attractor factor

high and dry pretty darn quickly…

Where prosperity priciples are TIMELESS

And in the end this is where LASTING success lies.

IN THOUGHT

IN UNDERSTANDING

IN WISDOM

The crazy part is that learning these principles was in fact the lazyest and quickest thing I could have done

as now money is no longer an issue and it is almost effortless to produce.

It’s actually FUN! Kind of a GAME.

True prosperity is moving into PASSION where you spend your days doing what you LOVE

and income streams towards you from all angles.

True prosperity is when you can see income opportunites all around you that you could never see before.

(This is why most of the GURU types end up in so many arenas…they can SEE money everywhere)

This is why we see those that study the prosperity principles constantly attract all the best partners and venues for

income production where so many others STRUGGLE or have one success and then fade from the forefront.

People will always be attracted to “sexy”

Nothing can stop that

Used to get me very frustrated to see so many good people

fall for things that I knew would be gone in a short period of time…

But now I accept what will never change.

But what I do know…

Is that with maturity what ones sees as “sexy” changes.

Who a man wants to date and who a man wants to marry are often very different women.

Where a new marketer wants to begin his career and where he wants to build his lasting entity

are often two very different things as well.

And so I began to look for MATURE people who could see

just how darn “sexy” what I have to offer is.

FREEDOM is sexy no matter what century we are in.

It was in 1783

It was in 1865

It was in 1968

And it is in 2010 and beyond.

It’s just the definitions that change.

And it is my opinion that today and in the future

Freedom will not be about a call to arms

Or a sit in at a lunch counter

It will be about freedom of BEING

And freedom of finances-

SELF SUFFICIENCY

And those things are VERY sexy

As they lie in a man’s THOUGHT

Just as Napoleon Hill and Wallace Wattles described 100 years ago.

Your FREEDOM…

And ALL that is TRULY sexy in life…

Lies in THOUGHT.

The World ALWAYS Purges Itself of False Leaders

Diane — Tue, 23 Feb 2010 01:04:16 +0000

I was on the phone with Joe Schroeder today and he was reading me
a passage that he had written and it just BLEW ME AWAY.

It was SO true

And in fact I had just been discussing this very concept on
one of my coaching calls…

Get this:

The World ALWAYS Purges Itself Of False Leaders By Offering

Them The Taste Of Laziness And Offering Them PRIDE

I wish I had caught the next line…

I didn’t

But it was something to the effect of that when a false leader gets caught in
these traps they repulse the true leader (their teacher) and they are cast aside
by the kings and queens who held out their hand to them and in the end
the false leader will drop from prominence often to never be seen again.

I was just STUNNED as he read the phrase to me this afternoon as I was
trying to put into words some of what I have been seeing out there for the
past few years and closer to home in the past few months.

I could sit and rattle of the names of people who rose to prominence on the
internet in the Network Marketing circles almost overnight and then just as quickly
were swept away by natures fury.

I can list the people who were HERALDED not so long ago by big players
who were left behind as soon as the tide turned and they no longer had the
“mojo” that they believed they had.

Downlines lost…

Programs closed…

Innocents hurt.

I can account to you the people who swaggered around without humility

claiming to be THE NEXT COMING who are now yet a memory…

often having destroyed all the promise of their future.

Bank accounts stripped…

Egos destroyed…

Never to be recovered again.

I consider myself to be blessed that I have walked the line
between old school and new school Network Marketing.

I was brought up in a time where lineage and pedigree were considered
paramount.

Where HONOR and RESPECT for ones upline mentors and TIME and PRODUCTION got you a seat at the suite parties at the big events where secrets were shared and stories were told.

Where HONOR and RESPECT for ones MASTER COLLEAGUES at other companies
brought the industry together. It was these MASTERS that created the products
that we all studied and recommended to folks.

Today it seems everyone believes they can spit out a product after recruiting 12 people
or getting 120 opt ins….

And better yet…

They believe they can charge MORE than the masters
who went before them.

Today so many people think they are smarter than those that have lead for a
decade or more and built huge organizations.

Today people think they are all “COACHES” who can charge innocent newbies thousands of
dollars for marketing and “leadership” training when they themselves have accomplished
very little and are often BROKE living out of studio apartments and juggling their pay per click
advertising on 6 credit cards with $30 left on each one.

Anyone who can talk a good game can run around and claim to be the article king,
the video marketing queen, the blog giant, or the goddess of social media.

And please BE CLEAR…I am NOT talking about people who today have outrageous stories
who began as broke and made it big over several years…I am one of those people.
But I did not pretend to prance around like the Queen of Sheeba after recruiting
10 people and making believe I had a clue. I POINTED TO AND SERVED THE MASTERS as
did all of my colleagues who have gone the distance.

So…

How do I say this…

How do I feel about what I see going on out there?

Let me be delicate…

Oh screw it…

I can’t control myself!

It’s all BULL

It’s all a CANCER

And it makes me ILL

How’s that for blunt.

Remember:
The World ALWAYS Purges Itself Of False Leaders

And knowing that gives me solace as I look around and see all the insanity.

But then again I am still sad as I know thousands are hurt every year.

Ladies and gentlemen…

There is only ONE PATH to mastery.

It is to sit in SERVICE to a mentor.

I want you to think about this…

Can you become a master surgeon without sitting at the feet of a master surgeon?

Can you become a master opera singer without being trained by a master opera singer?

Can you become an olympian without coaching with olympians?

Your common sense tells you NO.

And yet EGO AND PRIDE spurn people into jumping up and yelling

I got a bunch of opt ins so pay me to show you how.

I recruited 46 people so I am a master–pay me to show you how.

I’ve been in a new deal for 3 months and one time I made $10k

Pay me to show you how.

And when a false leader does this…

And so many do…

They CURSE themselves by not honoring the LEGACY of an industry.

By not honoring those that have paid their dues and done the work to create ENDURING businesses.

And while people may be able to get away with their shenanigans for a while…

Nature ALWAYS corrects herself.

The World ALWAYS Purges Itself Of False Leaders

Study history and you will know it to be TRUE.

Study a volatile industry and look to where the stability is and you

will see THE CODE behind what you seek.

What you do with that is up to you but let me leave you with this:

Proverbs 8:10-11

¹⁰ Choose my instruction instead of silver,
knowledge rather than choice gold,

¹¹ for wisdom is more precious than rubies,
and nothing you desire can compare with her.

Everything Is A Formula (Even In Marketing)

Diane — Wed, 10 Feb 2010 19:03:41 +0000

I was just watching some of Mark Hoverson’s promo videos for his new product that he is coming out with.

You know…I had the pleasure of having dinner with Mark a while ago along
with Jonathan Budd, Jason Shaver, KD Churchill, Ferny Ceballos, Ray Fong…

There was a whole crew of us.

Funny thing is that I didn’t know who Mark was at the time.

I was sitting across the table from him but had no clue of

what he had accomplished

Which is good in a way I suppose.

All these guys are JUST PEOPLE in case you have not figured it out yet…

People who make A LOT of money but never the less…people

And we all had an amazing time flipping ideas around.

Cool night for sure.

So any ways…

I was just watching a little bit of Mark’s promo videos…

And this after having looked over Andy Jenkins’ new

Video Boss promo videos (which BTW…if you haven’t watched yet..

RUN…NOW and watch!)

And I thought to myself…

Well, Diane…all of this just PROVES again for the millionth time

what you figured out ages ago.

EVERYTHING is a FORMULA

What often looks like chaos is absolutely NOT.

There is a formula to most everything.

Think about it…isn’t that what they always sell you?

FORMULAS

Mike Dillard is now selling the FORMULA to be an ALPHA NETWORKER

Before that he sold you the FORMULA to Attraction Marketing

Mark and Andy are selling FORMULAS for video marketing, leadership

and creating buying frenzies.

MLM Lead System Pro is selling you a FORMULA for recruiting

ray and Ferny are selling the SEO formula for your site

Your upline or your company is selling you a FORMULA

The formula I was sold by my original opportunity was

USE THE PRODUCTS

WEAR THE BUTTON

TALK TO PEOPLE

and

GET 5

who

Get 5

who

Get 5

Easy peasy…right?

We ALL bought into it.

Look around.

Everyone who is ANYONE in the industry is selling a FORMULA

I sure do…

My Home Business Immersion Training is BUILT on FORMULAS

And when I talk about formulas people THROW credit cards at me.

It’s almost unstoppable.

So I wanna ask you ….

And I REALLY want you to dig into this question.

If EVERYONE who is ANYONE is selling FORMULAS and

if you really watch them…

When THEY study…

When the BIG BOYS AND GIRLS study(and they study A LOT)

They study FORMULAS and teachers who teach FORMULAS

Then why oh why in the word are you studying and selling

Fruity Juice

Patented Neutriceuticals

Cutting edge technology

Diet pills

Anti aging potions

or anything else like that?

STOP

STAND STILL

and

THINK

Does your brain hurt yet?

Are you having an EPIPHANY?

EVERYTHING is a FORMULA

McDonalds is a FORMULA

Home Depot is a FORMULA

Barnes and Noble is a FORMULA

Nail Salons are a FORMULA

TV shows are a FORMULA

Ben and Jerry’s is a FORMULA

Becoming PRESIDENT of the UNITED STATES is a FORMULA

And yet YOU are selling STUFF.

How is that working out for you?

Go ahead…SCREAM…let it out and then sing

HALLELUJAH!!!!!!!!!!

By george I think I’ve GOT IT!

And let me know if I can help you at all.

Me…I specialize in teaching home business owners how to get

out of the home business thought process and into the

REAL WORLD.

The FORMULAS for success are all around you everywhere you go.

YOU JUST CAN’T SEE THEM

That’s all.

But now that I have given you this BLUE’S CLUE maybe this week you can look a little harder…

Beyond the hype and excitement and truly SEE what is going on.

Everything is a FORMULA

The key is to look SO HARD and BE PATIENT that it suddenly reveals itself to you

And then making money is child’s play.

It can be for you too.

If you FIND THE FORMULAS

Apply them and in turn learn to SELL THEM.

It’s REALLY that EASY.