Happy New year!

I am sitting here working away (Yes I know it’s a holiday but I am a FREAK!)

Creating content and thinking about how I can help people most in building their businesses in 2012.

I have a few ideas of my own and a few secrets up my sleeve but I want to hear from YOU!

Please leave a comment for me and let me know what kinds of content, products and events would serve you most.

What do you most want to know about what I do?

With my new products…what price point would you like yo see products at?

Do you prefer quick hit, one topic inexpensive courses or big ticket, more expensive comprehensive things.

Would you like more live events around the country?

Do you prefer that I do webinars or teleseminars?

What time do you like me to offer these sessions..day or night?

The list goes on…tell me your thoughts…give me your input…

What do you want to learn in 2012 and how can I help you most?

I will do my very best to serve so let me know!

I did my first ever LIVE streaming broadcast tonight.

And believe it or not I didn’t screw it up!!!

We had a great time and talked whole lot of marketing (once we settled down!)

Check out the replay and leave me a comment…let me know if you think we should do these more often.

I love when people ask me questions and I can cut a video or audio to help a lot of people out at once.

This video is in response to a person asking me what their next step was in a recruiting process.

Very often folks get so worried about “doing it right” that they lose their common sense and most of all their connection to the prospect.

What comes next has to do with what would serve the prospect best.

Our job is to share into and sort through people looking for the proper candidates for our team.

We all know how to just relax and have a conversation.

We do it all the time with friends, family and co workers…

So why is it so hard to do with a prospect?

Probably because we are attached to the outcome of the conversation as opposed to being IN the conversation.

Take a listen and give me your thoughts in a comment.

So many questions…

So little time

But GOSH I LOVE answering them so keep em coming!

Here’s a great one…

And people ask me this ALL THE time on conference calls…

Diane…how do you stay FOCUSED in your business???

Watch the video and find out EXACTLY how I have done it for 12 years now.

Here’s another great Ask Diane post where I address the question…

What is affiliate marketing and how do I make money with it?

Affiliate marketing is one of my VERY FAVORITE ways to make money and

last year I made a full time living alone selling other people’s stuff so definitely

check it out as an option for your business.

Another video in my Ask Diane series…

And yes…I know the sound quality is a little funky due to the wind

BUT…

The content is good so I decided to go with it anyways.

Building an email list doesn’t have to be complicated.

It’s basically collecting a bunch of people who have a common interest…

Helping them out and sharing info and then you get to show them things they might like to buy.

If they trust you…they generally do…and when they do you make $$$.

Btw..the services I use for List Building are Aweber and The Social Media List Builder

which allows me to create great capture pages in minutes.

Last week I asked people to send in questions for me to answer and I got a ton of great ones.

Today I answer a question that one of my favorite people sent in

(You know who you are!)

How to do distinguish yourself in your business?

This is a BRANDING question and I am sure you will find what I had to say helpful/

A couple of great tips that have REALLY helped me advance my business.

Let me know your thoughts…I’d LOVE to hear from you..and feel free to send in more questions to Diane@DianeHochman.com

I met a fab chick out in Vegas at the No Excuses Summit and she sent me a note on Facebook

asking me all kinds of questions about marketing and I answered and told her I would probably share it with ALL OF YOU …

So here are the questions and below are the answers.

Let me know if you have any further questions by leaving me a comment

and I’ll do my best to answer.

Hi Diane! Oh boy, do I have some questions for you!!!! If you don’t want to answer them for free, I understand, just please let me know.

I LOVE the concept of video marketing, so I want to jump in and get going on it, starting with all the fantastic stuff I learned at NEII (but of course NOT in enough detail that I diminish the value of actually paying for and going to the summit!)

So my questions…I make a video that’s fun and entertaining and helps solve someone’s problem. And…
a) What type of video camera do you use? 101 stuff, I know, but I’d love to know.
b) I post it to my blog, to Youtube. Anywhere else? How do I syndicate it – blow it out to the masses? (Like Article Marketing Robot does for articles, and could do for this of course, but I wanted to see if you use something else.)
c) Do you direct them initially to your blog, to a capture page, or to your business website? And now that the no-pitch restraints are off, may I ask…what is your business?
d) Then do you respond to your leads via internet or telephone? BTW, I LOVED LOVED LOVED that you said I would only get ONE canned email from you!!!) You’re awesome. Whether you answer these ?’s or not!

I use a JVC everio—but any old camera will do…The Kodak ZI8 is a great little pocket one…

I use Traffic Geyser to circulate my videos..have for 4 years…this also does audios and articles so it’s one stop shopping.

I also use TribePro to syndicate my stuff.    That is the link to my syndication tribe where a lot of my gang hang out.

I do not use Article Marketing Robot..looked at it but passed…at least for now.

Didn’t like it but I heard they have improved it.

I send traffic to either a capture page or my blog.

I have my own website system with my partner Michael if you want to look at it you can go HERE (free trial)

And now the weirdest answer of all…I do not “respond” to my leads..I “romance” them I “coax” them and I play “peek a boo” with them until they are dying to hang out with me and they buy something.

Sounds nuts…but it is what I do

It’s advanced technique and what I teach to my clients.

Works like gangbusters!

Anyways…

Hope that answers your questions…

Diane

Now…here is the one thing that I did not answer…always makes me NUTS…

I was asked…”what is your business?”  In other words…what MLM are you with?

This questions makes me kinda LOONEY TUNES in that I just don’t vibe with the idea of saying that MY business is anything but the business of Diane Hochman.

Why would I identify my business by the name of a product line I carry?

Does Walmart?

Does Home Depot?

Does the local supermarket?

I distribute products and services from many companies…

That does not make me that company.

Call me a rabble rouser but I have just never gotten that concept of labeling what I do with the name of another company.

My business is helping people with THEIR businesses…

Plain and simple…

SO I sell products that assist my clientele with what they need to accomplish.

And yes…a few of those products have a multi level compensation plan.

But those products are NOT “what I do”

They are just services that help achieve my business objectives.

So I hope that makes sense to a few people out there

Happy to talk more on this concept if this helps you at all.

What is your business?

Who is your market?

How many things do you have available to help “your people”?

That’s how I think