Archive for October, 2010

The Home Business Plague



Ring around the rosy
A pocketful of posies
“Ashes, Ashes”
We all fall down!

Remember this from when you were little?

We played it and giggled not knowing what it meant.

Come to find out as adults this rhyme was about the bubonic plague…

And DEATH.

Isn’t this really kinda like the games that are played in the home business industry?

Everyone runs around giggiling…

Hyping up the newest trend…

Roaring on a video about how they got 288 leads today on the flavor of the week

website or how they made $9822.28 in a day with the hot new launch.

And as they SNEEZE these words…as they spew these germs…

They spread a VIRUS that KILLS innocent people left and right…

And very, very often those that thought they were immune end up falling down as well.

Think about it???

Where did they go?

The check flashing sites of just a few years ago…

The ones with the guys holding wads of $100 bills that they said they got via Fed Ex that day???

Remember those?

Where are those programs?

GONE

Where are those guys???

GONE

Except for a few who are still alive but INSIST on infecting as many as possible before they

go into THAT DARK NIGHT of home business failure and despair.

I mean what do you do after you were making $52k a month in cash via fed ex

and it all GOES AWAY?

What do you tell your wife when she needs to sell her car?

And do you tell your children about all the retired people you talked into the $11k plan

cause it was gonna save their retirement but now they ave to get jobs at 70 years of age cause

ALL their money is gone?

Hell…the virus is SO STRONG that Google has had to step in…The FTC has had to step in.

WHY..because they smell DEATH and they need to stop it.

But in the end..as it has always been in any plague through out history…

The answer had NEVER lied with the government..

It has lied with the PEOPLE

People who educate themselves…

Who take precaution…

Who UNDERSTAND the very nature of the plague and protect themselves.

So now I will reveal to you exactly what the plague is..so you can recognize it when you see it…

So you can inoculate yourself.

And in fact you can quell the very urge inside of you that could cause you to ingest the virus that could KILL YOU.

The name of the plaugue is none other than the age old nemesis of mankind…

GREED.

And when a person triggers greed to make a sale OR

when they give into to their greed when making a decision…

THIS is the moment when the virus takes hold

Dooming you and potentially ALL you touch.

It’s DEADLY..and I am begging you to help me STOP this plague

by standing up and TRULY  learning how to run a business instead of falling prey to purveyors

of gluttony and avarice.

We as a community are MORE than that.

And each time we patronize a company or person who uses these triggers we encourage it.

Even if you think a tool or course is THE ANSWER…

Consider whether your greed has been triggered in the marketing and if so…

Make a decision to PASS.

Ring around the rosy
A pocketful of posies
“Ashes, Ashes”
We all fall down!

End the plague.

Become a good news merchant.

Dedicate yourself to becoming more valuable to the marketplace.

Learn the skills that will build your security.

And show others how it is done

It’s up to YOU to make a change…

Begin YOUR legacy NOW.







Stop The Insanity Call



If you missed it…

Here is the call that caused a whole bunch of hoopla over at Facebook
before we even got it rolling!

I highly recommend you listen to it if you have a home or small business.

In fact…I think it is so often I am even gonna give you a download link
so you can put this puppy on your iPod.

On the call I discuss the INSANITY that most people go through as they
try to learn how to market and then I cover the 5 CORE PRINCIPLES that
you MUST understand in order to become successful and that you MUST
posses before you invest in any higher level training because without this
knowledge you will not be able to use any of the techniques taught.

Please do me a favor and retweet this..share this..book mark this if you feel it is information
that others should hear.

And if you would like to hear about what we have coming out at The Home and Small
Business Network be sure to visit the temp site HERE and fill out the form

Enjoy…


MP3 File



Generating Leads Via Bait And Switch???



Here’s my take on a widely taught marketing technique that preys on newbies by making them think that

someone is interested in their business but when they take the bait the marketer switches over

to talking about the product that they want to sell.

Have you ever been taught a process like this?

Have you ever been approached with a process like this?

Leave me a comment and tell me what you think this tactic and if you would use it.

And if you have used it…how were your results?



Behind Closed Doors…Bootleg Footage



Here’s some bootleg footage from an impromptu talk I gave at the last Wisdom School with Joe Schroeder.

Thought you might like to se me going and blowing!

The topic here was You have to give more GIVE VALUE to get more GET VALUE

The discussion was about what really is GIVING VALUE

And the mistakes people make when they are trying to get this concept down.





It never ends…

Seen it for 11 years…

Heck I tried it all.

Back in the day it was loading up an autoresponder with leads and blasting away..

Or running $2 ads in ezines…

I could go on and on.

And now it is SECRET FACEBOOK TECHNIQUES

Everyone is screaming that they have one…

How to get more friends…

How to get more fans…

How to get more likes…

How to run the magic ads…

Let me break something to you…

Something that you DO NOT want to hear…

But it’s the truth…

Fans that don’t know who the heck you are…

Will NOT read your stuff!

Just like leads who are dumped into an autoresponder never read your
stuff back when you did that either.

You can dump $7000 a month on Facebook ads like some will advise you

And I promise you that will not work either.

In fact…I’d lay money on it.

And here’s why…

If you lead people via an ad or a “technique” or a ‘tribe” to you and you do not have
a presence or content to back it up…

If you are not running conference calls…

If you do not have a solid site with solid and VALUABLE content that YOU come up with…

The people will IGNORE YOU no matter how many fans you get from the outsourcing place…

Or how many times you pay someone at FIVERR.com to plug your page.

They will not see you as some one who can take them to the promised land and
they will just keep on going…walking right on by YOU …they guy who did all the work towards someone esle that they perceive to be able to LEAD them.

And what’s worse is that many people spend their days creating posts and ads that
push the people that they do collect towards someone other than themselves in order to make a
little affiliate commission.  People spend THOUSANDS to make pennies and give away their list as they do this.

OH how I wish you realized what you are doing to yourself when you engage in that practice.

You are shooting yourself in the foot BIG TIME.

So here’s the scoop…

Until you really buckle down and learn the FINE ART OF ATTRACTING and ENTERTAINING A CROWD you will
FOREVER be dumping your dollars into a never ending pit of desperation.

NO FACEBOOK SECRET TECHNIQUE is gonna save you.

Did the Twitter ones?

Did the video marketing ones?

Did the adwords one???

No…I didn’t think so.

So when you are done making the rounds and dropping your dimes…

Let me know.

My team has set up 2011 to serve you.

To FINALLY teach you what it takes to make a living in your home or small business.

When you are ready to stop putzing around…Let me know.





People have been asking me for several years now…

Diane…When are you going to make some CDS???

Diane…when are you going to sell your videos???

Diane…when will you do an event of your own.

And I always deferred and said…

Everything in its time.

And many people have told me that I am CRAZY.

And maybe I am :)

But to me…

I feel that there is a UNIVERSAL LAW governing all of us

(not to get too woo woo on you)

And I knew that I have not GIVEN enough so there for it was wrong of me to
ask to GET.

Now don’t get me wrong..

I have made PLENTY of money and absolutely feel that I deserve to have made that money.

But I did not feel I had earned the right to be THE TEACHER just yet.

In fact…

I have sat at the feet of my mentor for the last five years doing anything I could to assist him

And people have said…Diane…what are you doing?

You have a following online…

You have a list…

You can make a BOATLOAD of money if you just slap something together and SELL IT.

But my mentor said…WAIT.

Wait until the time is JUST RIGHT.

Wait until chaos breaks out the infighting begins.

Wait until you have a STABLE following not just a few peeps that send you a love note.

Wait until you have MASTERED dozens of skills.

WAIT until you can present your words in your sleep hanging by your toes…

Wait until it is SO MUCH a part of you that you go into FLOW in front of any crowd.

And most of all…

WAIT until the people are TIRED an HUNGERING for something different.

And so I waited…

Until NOW.

Because I believe that time has come.

And now…as we roll into 2011 I intend to break NEW GROUND with
The Home and Small Business Network.

All the tools you are looking for…

Just LESS EXPENSIVE

All the training you need….

Just LESS HYPE

And The TRUTH that you have been BEGGING for…
In one place.

Support like you have NEVER known at a price you CAN afford.

It ain’t fancy…it just plain WORKS.

So THANK YOU to all of you who have faithfully stood by me these years.

THANK YOU to those of you that said you KNEW I was gonna do something BIG.

Also THANK YOU to all of you that walked away..

You have been my GREATEST TEACHERS.

And now…eleven (11) YEARS LATER… I am ready to BEGIN.



Are You Doing The Guru Shuffle?



Here’s one from July 2009…

Seems like the SONG REMAINS THE SAME…

So I ask AGAIN…

Are you doing the GURU SHUFFLE?

Watch out Carmen Miranda…

Diane exposes the Guru Shuffle

The Lose All Your Money Mambo

and other MLM Failure Dance Moves!!!

Fred and Ginger got nothing on this baby!



The Magic Of Andy Jenkins (Major Lesson)



In the world of marketing gurus…

In the world of BIG TICKET launches…

In the world of Frank Kerns, Eben Pagans, Jeff Walkers,
John Reeses, Mike Filsaimes, Mike Koenigs…

The list goes on and on…

In the world of multi-million dollar launches where it’s dog eat dog and the big boys play HARD…

There’s a GUY…

A guy who could care less about all the rules and all the prizes and all the
FAKE server crashes etc…

And his name is Andy Jenkins.

Now I don’t know Andy personally although I have spoken with him a few times
and I have to tell you he is one funny dude (ask me about the STRIP TEASE)

But the one thing I can tell you is that he is just COOL.

I mean think about it…

When all the GURUS seem to have set a consistent price point of $1997 for products touted by the
good ol boyz club…

Andy is over here presenting an absolutely amazing marketing platform at a reasonable price that
even the AVERAGE guy can access…

I mean …what up with that???

I thought you were in the GURU UNION Andy…

How DARE you break the code and offer something that a housewife like me can use month in and month out!

How dare you give the little guy a shot at REALLY having that internet business he’s already wanted!

But here is the WEIRDEST PART…

Based upon the price points of the product…

And I am NOT at liberty to reveal them just yet…

But based upon the price points of his product…

Andy’s GURU buddies are gonna make CHUMP CHANGE on this dealio compared to their usual booty…

So WHY in the world are they all promoting it??

Why you ask??

Well kiddies…here is THE LESSON…

Are you ready???

The BIG BOYS are promoting Kajabi (what kinda name is that anyway Sir Jenkins???)
because….

1) The darn thing WORKS and they KNOW their list will be HAPPY if they buy…

And

2) Andy is a GREAT GUY (not first hand experience by me but I am EXTRAPOLATING based upon my experiences with him and all conventional wisdom)

Get this…

People actually LIKE this guy…

There fore they promote his crap!

What a novel idea…

Instead of going for the JUGGLER with a big ticket launch …

Here we have a guy who is providing a RELEVANT product that will help a lot of folks at a reasonable price and all his big listed buddies GOTTA help him cause it’s simply

THE RIGHT THING TO DO!

What would happen if tomorrow you adopted the policy of I’m gonna be cool…treat people great…
only sell good stuff and make sure it’s priced right?????

Can you say GET RICH and BE LOVED BY ALL????

This is DEEP stuff for all you little marketers out there…

And yet I KNOW that you GET IT.

So listen…

If you want to check out Andy and his groovy videos go over to Kajabi and watch the videos…

No opt in necessary.

I have to tell you that I began SALIVATING the day I caught a GLIMPSE of this tool and that was momths ago.

I have been waiting ever since for it to be available as I am building a platfrom on it.

I am so darn excited I can’t tell you.

And I really wanted to write this post because I wanted to show you this MAJOR LESSON

and introduce you to a walking example of how to make a ton of money and TRULY SERVE at the same time.

Andy…if one of your staff members that is closely monitoring your name and likeness (hope I didn’t break any rules!) picks this up and it comes across your desk…

I just wanna say …

HEY!

And let you know that I’ll buy you milk and cookies anytime anywhere simply because you DESERVE THEM.

Thanks for watching out for all of us.

We DO appreciate it.



Diane Hochman Mopped Floors



Not sure why but I never posted this here on the blog.

It’s from March, 2009.

I wanted to share it this evening with my subscribers so I figured I’d post it now :)



The Home And Small Business Network